Thursday, March 25, 2010

YOUNG WOMEN ARE DREAMING BIG

A study of young Canadian girls ages eight to twelve found that 51% want to own their own company of one day, and more than 54% were optimistic that nothing could stand in the way of their dreams.

This is good news, but look at their ages. Will they still be thinking the same way once they are teenagers or later on when they hit the workplace?

Last week I had the opportunity to attend the Women in Leadership conference put on by Rotman business students for Rotman business students. It was an impressively organized event and kudos to the students for running such an exciting, energizing and inspiring day.

One of the speakers was giving advice to the young women, and as I listened, I thought it had much relevance for all of us, no matter the age. Here are her ten tips for a successful life:

1. Think about yourself. Ask what am I built to do.
2. Focus on your strengths – hire your weaknesses
3. Recognize opportunity
4. Have negative friends? Find new ones
5. Think, speak and act positively
6. Create a strategy for your business and your life
7. Get out there and fail – it’s OK
8. Master the golden rule of networking – give
9. Build your brand
10. Find a mentor

Perhaps if our young eight to twelve year olds understand these rules, they have a good chance of realizing their dreams.

Monday, March 22, 2010

HIRING BLUES

I have spent this past week interviewing for a new staff position in our office. It’s an entry level job, and we are not paying a lot, yet we received over 65 applications, and continue to receive them on a daily basis.

Says a lot about the economy I guess. We wanted someone part time, but I suspect that many of the people applying really wanted full time and would likely just take our job as a stop gap which is definitely not what I wanted. Gone are the days when someone stays a decent time, making it worthwhile to train and invest in them.

If any of you reading this are looking for a job – here’s some pointers that might help you land an interview:

1. Always, always send a cover letter
2. Check the job advertisement, and if a name is provided, address your letter
to that person
3. Avoid saying Dear Sir or Madam
4. Check for spelling mistakes or typos
5. Keep your resume short – 2 pages maximum
6. Tie your strengths and skills to those mentioned in the advertisement

These days many of us interviewing will use behavioral/experiential questions. Think of some examples ahead of time that will showcase your strengths, so that when you’re asked to demonstrate a point, you have the answer right there and are not stumped.

The good news is that we found someone who I think will be great and she starts next week.

Saturday, March 13, 2010

FEELING BOXED IN

It used to be that we complained about drowning in a sea of paper, but these days we’re more likely to be griping about being buried in our in-box. I don’t know about you, but responding to emails takes up way too much of time, and I need to get smarter in how I handle the major influx of emails I receive every day.

So I was really interested to read the article Email is making you stupid in the latest issue of Entrepreneur in which writer Joe Robinson observed that constant email interruptions make you less productive and less creative.

Here’s some of the pointers he shared on how to tame the monster.

• Turn off all sound and visual alerts that announce new email
• Discipline yourself to check email less frequently – at minimum just once
every 45 minutes and at best, just two to four times a day
• Don’t hide behind email. There are occasions when the phone or face-to-face
meetings are more effective ways to communicate.
• Just because a message can be responded to immediately, doesn’t mean you have
to do that
• Restrict your use of the “reply all” button
• Be proactive – put no reply necessary in the subject line
• Don’t send emails just to say thanks
• Use the automatic out of office option when you are working to a deadline

As Robinson says, perhaps with these strategies we will be able to climb out of the inbox.

Saturday, March 06, 2010

THE ART OF MARKETING

Are you creative? An artist?

I couldn’t draw to save myself but after listening to Seth Godin last week as he talked about creativity – I reached the conclusion that maybe I can be an artist after all.

Godin, marketing guru and author of the Purple Cow and Linchpin, argues that we need to become artists, to tap into our creative side, if our businesses are to stand out in today’s sea of commerce.

The old marketing tools no longer work. We need to do something different, be different and do it first. The old factory mindset that works within rules, always doing the same old, same old just doesn’t cut it anymore. But what does?

Godin believes that “the market for something to believe in has become infinite.” Marketing has become leadership and consumers want to buy and invest in brands that stand for something. What do you stand for?

When you live in fear, and don’t want to step outside your comfort zone, then you have a lizard mind declares Godin. “Anxiety, he says, is experiencing failure in advance.” He described several trends that caught on just because they were different – like selling odd socks as a pair (would suit those of us who have sock-eaters in residence) or the Candy Store on Highway 11 where no one would expect such a broad selection of candies and where customers spend on average $60 per visit!

What can you do that makes your product or service different? Godin’s closing advice was make art, give a gift and do work that matters. Sounds good to me.

Monday, February 22, 2010

The 60-40-20 rule

Do you find it hard to fit in time to focus on the big picture of your business? Elizabeth Lengyel, our guest speaker shared some practical tips on how to do just that – the 60-40-20 rule.

How does it work? For 60 minutes you focus on work that has to be done, with no interruptions – which means no answering the phone, returning calls or checking emails during this time slot. It is during the next 40 minutes, that you tackle those tasks and the last twenty minutes is reserved for having a cup of tea, making your lunch or taking a stretch.

We tried this in our office and it was amazing what we accomplished in our first 60 minutes. We joked that we needed some system to let everyone else know which stage in the 60-40-20 rule we were at, so they didn’t interrupt us.

Whether it is the 60-40-20 rule or setting aside time each week to focus on your business rather than in the business, it makes sense. We can all get too caught up in the minutea of running a business. Give it a try – you might be pleasantly surprised at what you get done!

Got to go … it’s time for my 20 minute slot!

Monday, February 15, 2010

I am Anne. I am Canadian.

Have you got caught up in the Olympic fever? I’ve never really been much of a winter sports follower, but having the Olympics here in Canada makes a big difference. I have to confess when I watched the official opening, I found myself tearing up. I am a Canadian by choice, as I am originally from the UK, but on Friday I felt I was all Canadian., and proud to be so.

It was moving to see all the young athletes who are striving to do their best and hopefully bring home the gold, silver or bronze medals. As the camera turns to the parents of some of the athletes you can feel their sense of pride too. As a family, no doubt they have made many sacrifices to get their young athlete to this level of competition. What joy it must be to see them succeed.

Talent isn’t enough to win at sports, there’s an element of luck and the mental attitude and focus to enable you to visualize yourself winning. In April we will be having a panel of athletes to talk about that winning attitude which you need in sports and in running a business.

Saturday, February 06, 2010

NECESSARY EVIL

I work out twice a week. I know, it really should be three times a week, but to be honest, and excuse the pun, it is a bit of stretch for me as it is. You see while I know all the benefits and love how I feel afterwards, to me exercising is a bit of a necessary evil.

It’s a bit like doing your financials. You avoid sitting down and pulling all the numbers together, yet you know that in order to get a handle on how your business is doing, it has to be done, and done regularly.

Research has shown that those of our gender tend to avoid the number-crunching and that our lack of financial literacy can hold us back. When you haven’t got an accurate picture of where you are at financially, it is hard to make sound business decisions.

When I started my business I did a budget, which as someone who has run several charities, was well within my comfort zone. What I didn’t realize then was that I really needed to develop a cash flow statement, so I could track and predict when money was coming in, and just as important, going out.

We have just started our Me Inc program for would-be entrepreneurs and one of the topics we will be covering is cash flow. So often when we start up we overestimate how much money will come in and when (it always takes longer than we think) and underestimate how much our expenses will be. All of which leads to serious cash flow issues, a constant source of concern for the business owner.

So yes, both are necessary evils, but we need to do both in order to survive – physically and professionally.

Friday, January 29, 2010

GETTING OUT OF THE SALES PITCH BUNKER

Have you ever sat down and analyzed (or tracked) which sales/marketing strategies work for you?

At Diana Bishop’s Big Idea Adventure workshop this week, a group of us did just that. It was fascinating as we brainstormed sales activities vs. those that would fall more closely under marketing. What did we learn?

That the old-fashioned, in-your-face sales approach just doesn’t cut it anymore – at least not for us. What was working well we found was when offered some information, so people felt they were getting something out of the connection, and were not being pressured into buying something they may or may not want or need.

We also learned that too often we fall into the product-story trap instead of building the relationship first.

We spent three hours with Diana – time well spent because as the workshop progressed, I could see we were all starting to think differently and consider that big idea that would make us stand out from the crowd.

Sunday, January 24, 2010

BUILDING COMMUNITY

Those who know me, know how much I am a stickler about finishing our meetings on time. I recognize, especially with our evening events, that we have all put in a long day, and are back into the fray the next morning, so I try to be respectful of people’s time and energy levels.

So it was really unusual to see so many people still gathered at the conference centre on Tuesday, long after the session had ended. True to form, I had ended the event on time, but no one wanted to leave. We had 90 women at that event, so you can imagine the noise level and energy in the room.

Our speaker, Donna Messer, had created such a buzz that people wanted to continue connecting with each other and if possible, grab a moment of Donna’s time too. It was 9.45 before the last person left.

What was the topic that generated this level of interest? How to network effectively. Donna, often known as the Queen of Networking, had worked the room introducing women to each other. She made a point of finding a common denominator and you could see the light bulb going on as women embraced the idea of connecting and helping each other.

Mission accomplished. That’s what Company of Women is all about.

Monday, January 18, 2010

LIVE YOUR LIFE - NOW

We have a couple of friends who have just been told they only have a few months to live. Sure gives you pause for thought. What would you do if you were given such news?

Would you carry on, assuming you are physically able, business as usual, or would you spend the time with family and close friends and get your affairs in order? Would you travel? Would you say “yes” to some experimental treatment that might buy you a few months, but make you sick? Or would you cocoon yourself, and cut yourself off from everyone?

Over the years I have sadly had other friends who faced a similar prognosis and each dealt with it in her own way. It’s hard to know, and as friends standing on the outside looking in, it’s hard to know what to do to help, to lessen the load and make this last journey more bearable for all involved.

What I do know is you have to take your cues from the person dying, and respect their wishes, which can be hard if he chooses to cut himself off from everyone. So while you maybe can’t help the individual, you can support the family.

I know when I was going through chemo, one of the best things someone did for me, was cook meals. In fact, the children so enjoyed her meals, they wondered if she did breakfasts!

I remember one friend who was estranged from her son. So he did not know she was dying and had only a few weeks left. I persuaded her to let him know, because there was unfinished business between them and I felt he needed the opportunity to say his goodbyes. He never came. I don’t regret getting her to reach out but I learned that we can never predict how other people will behave and we can only take responsibility for our own actions.

So what would you do? It’s hard to know until we get there, but why wait. Life is precious. Don’t take it for granted. If you have always wanted to travel – do it. Tell those you love how you feel about them. Don’t wait until you have a terminal prognosis to live your life. Do it now because none of us really know what tomorrow will bring.

Tuesday, January 12, 2010

Plan for Success

Since we got our farm, my husband has longed to have a really big Christmas tree. And I mean really, really big. We have a room that could take such a tree – in fact a small tree looks totally lost and out of place.

Well this year his dream came true. We found this brute of a tree, brought it home and then the fun began. Our first challenge was how to get it into the house. We ended up opening up a never-used door, moving heavy furniture out of the way, just so we could get it in.

Next we had to get it into the tree container and with just two of us, that was no simple task. Decorating the tree came next. Andy needed a two level ladder to put the angel on her perch at the top, and to add the lights and decorations. It was nerve-wracking holding on to the ladder as he delicately placed everything on the tree. Bottom line, it took us all day to decorate it.

Now anyone who came to the house during the holidays admired the tree, always commenting on its size and it was a thing of beauty. But it’s a bit like setting lofty business goals – be careful what you wish for, because sometimes when you get it, it’s not what you think, entails a lot more work than you thought and is over in a flash.

Will we do this next year? Probably not. It’s been a one-year wonder. We did it, have the photos to prove it but I suspect next year, we will be back to a more modest tree – but who knows, memory is a funny thing – we may, by then, have forgotten the work, and just remembered the joy.

As you set your goals for the year ahead – think long and hard about what you want – and what you will do if you are successful. Often we over look that part – the planning for success and it’s just as important because you don’t want to get there and find it’s not what you wanted after all or it was not worth the effort to get there.

Tuesday, December 29, 2009

New Year, New Goals

Happy New Year! 2010 - For the past few years, 2010 has been touted as the year by which there should be one million women entrepreneurs in Canada. Hard to believe we are here already.

That’s the good news. The bad news is we still are not as successful we could and should be. Why is that? In part I believe it is because our ideas of success are different to those of our male counterparts. So many of us start a business not with the goal of making lots of money, but more buying ourselves more control over our lives.

We also tend to be risk-adverse and not comfortable taking that monumental leap to the next level if it means putting what we have in jeopardy. As a gender we’re cautious, preferring to do our homework and not step over the edge. And yet, often that is what needs to happen to move ahead.

So what does 2010 have in store for you? Part of answering that question requires that you look back on 2009 and your learnings from that year. What worked and is worth repeating, and what failed and should be left in the past? Loaded questions, but taking the time to answer them should be illuminating if you are honest with yourself.

The new year is a time of reflection, a time to set goals – both business and personal – and a time to start afresh, grow, plan and move forward with confidence that you will succeed at whatever you set your sights on.

It’s 2010 and we are in good company. I wish you a successful, fulfilling year as you grow both professionally and personally.

Thursday, December 24, 2009

True spirit of the season

Tis the season to be jolly …. Or is it? For so many people this is a hard time of the year. Perhaps they have lost a loved one, or the family is split because of a divorce, a fight or just distance and can’t be together. It can be very lonely.

With the current economy, it’s been a tough year for many financially and this is when you really feel it when you can’t afford to buy much for your kids.

So as we all rush around full of Christmas cheer … let’s pause for a moment and remember those who are hurting. Perhaps you can leave some food for the foodbank when you do your next round of shopping, or drop off an unwrapped gift to the Salvation Army.

Be true to the spirit of the season and reach out.

Friday, December 11, 2009

Winning Women

I always remember Linda Lundstrom saying that when she got the call to say she’d won the Canadian Woman Entrepreneur of the Year Award, she was sure they’d dialed the wrong number. Now a man, she jokingly added, would more likely ask what took them so long, but as women we doubt ourselves, even as we move forward to win prestigious awards.

Now that was several years ago, and clearly our view of ourselves has not changed because Cora Tsouflidou was just as quick to say that she often felt an imposter who would soon be found out.

It was so exciting to be at the Canadian Woman Entrepreneur Awards Gala this week, where two of our members – Cora Tsouflidou of Cora’s Breakfast and Lunch and the gals from Mabel’s Labels won the awards in their category.

How many organizations can boast two out of the five winners as members?? And a third winner who was a speaker at our 2009 conference. Now we’re not taking any credit for their success – they did that themselves, but it does to speak to the caliber of members at Company of Women.

As I listened to the acceptance speeches, there were some common themes: Several of the winners came from humble backgrounds but they recognized that this gave them the determination to succeed. All had a dream and the tenacity to turn that dream into a reality, refusing to take “no” as an answer. Often mothers were mentioned as role models and advocates which speaks to how we all have a responsibility to raise our daughters to believe they can achieve anything they want.

My congratulations once again to Cora, Julie, Julie, Tricia and Cynthia – we’re all so proud of you.

Sunday, December 06, 2009

Do you have super staff?

We have a small but mighty team in our office. There’s three of us and while it is often hectic and demanding, especially when we’re doing nine events a month, I like to think we have fun.

So I was interested to read Brian Scudmore’s recent article in PROFIT magazine in which he identifies the seven traits of super staff.

The first was cultural fit – i.e. hiring people who share your core values. I know from previous workplaces, when you don’t share the same end goals, it’s hard to work together.

This leads nicely into the next trait a shared vision. You have to be using the same road map to be sure you all reach the right destination.

Scudmore in his third trait – fire within – believes that you can’t motivate someone to perform, they have to have it inside them. “Motivation, he says, comes from within and for it to be long lasting, there has to be a fire burning inside that drives someone beyond what any amount of money can.”

Setting goals is another trait. Look for people who on a routinely set clear goals and achieve them, he advises.

As the captain of your ship, you set the tone and atmosphere. A sunny outlook is key and Scudmore specifically “looks for people who are optimistic, positive and the see the potential in the company and its people.” We all know what it is like when you have someone negative in your midst – they can dampen enthusiasm quicker than anything.

Tenacity is the sixth trait and in our current economy, we’ve all needed a steady dose of this quality. You need people who will rise to the challenge.And last but not least, your staff need to have the ability to have fun.

In our office we have an ongoing joke about the way we can rapidly change conversation, making it hard sometimes to follow the train of thought. So following the lead from one of our speakers, Carole Bertuzzi Luciani, who poked fun at women’s conversations, we got a bell, which we ding whenever the topic has changed. May sound silly, but it creates a few laughs and helps us not to take ourselves too seriously.

Bottom line, none of us get to be successful on our own. We need a strong team behind us, no matter the size so it behooves us to take the time and hire people who fit the bill, who have these traits and can help you move your business to the next level.

I am lucky – I may have only two staff – but they have all these traits in spades.

Monday, November 30, 2009

IT’S OK TO SAY NO

I don’t know about you but the last few months have been pretty hectic and when I step back and look at my schedule I can see quite clearly that I have over-committed myself.

I receive a lot of requests and in my efforts to be helpful, I say yes to meetings when I really should say no.

I was talking to my coach about this dilemma and she challenged me on why I was saying yes, what was I getting out of it, she asked. Her next question gave me pause for thought – and what would happen if I said no.

When I look at the commitments I have made – sometimes it is tied up in my ego – being flattered at the request and other times, I believe in the cause and want to contribute. And I am from the old school where if you make a commitment, you stick to it. Well, as I discovered this week – maybe you don’t have to.

After much deliberation, I decided to take charge of my life and my time and I have gone back and got myself off the board; out of the meeting and booked in some time just for me.

It is actually quite freeing when you lighten your load and listen to your truth.
What about you? What can you do to be true to yourself?

Thursday, November 19, 2009

TRADE SHOWS – AN EMOTIONAL ROLLER COASTER

Years ago I used to help my daughter sell her products at trade shows. At that time she was into sewing baby clothes and in particular, she had a popular line of flannel PJs that she sold.

So I learned first hand that doing trade shows is a bit of an emotional roller coaster, especially if your product was something you had made – it was a part of you. Doing trade shows is also very labour intensive. It takes time to set up the booth and when sales are good and everyone loves your stuff, it all seems worthwhile.

But when you go and sell nothing, it is so discouraging and whether you should or not, you end up feeling somewhat rejected.

I share this because I know some of the vendors at our Christmas Show met with mixed results and it is hard not to take it all personally, especially when you have worked hard to make your product or hand-picked what you think will sell.

I found the “not-knowing-what-will-sell” was one of the hardest aspects as each show was different and you could never really predict what would be the hot number of the event. So much depends on the people who attend, whether they are looking for what you have to offer; have the budget to cover the cost and are genuinely there to shop.

I know we did a show just recently and it was evident from the way the people strolled around, deep in conversation with each other that the show was just an outing, not a serious shopping trip.

I truly admire those of you who do trade shows on a regular basis. Maybe it’s my age but I find all the lugging of stuff just physically exhausting, let alone the standing for long periods of time, and as for looking cheery and welcoming … well, sometimes it is a stretch. So pat yourself on the back – you are showing true courage because you are putting yourself out there and if you have the right product, in the long term, it will pay off.

Friday, October 30, 2009

Confessions

My name is Anne and I don’t have a Blackberry. There I said it out loud.

I’ve been avoiding getting one because I know myself and my addictive personality. As one of our team said, the great thing about a Blackberry is you are available 24/7, but on the other hand, the problem is the same – you are available 24/7 and never get away.

I have to say that this past week has caused me to re-evaluate my decision. First my keynote speaker who was sick had emailed me to say she was not coming – but how would I know, as I was at the hotel, with no access to email. She just assumed that I had a Blackberry. Most people do.

Then when my tire blew, and my cell phone was dead – I realized that with a Blackberry I could have at least texted or emailed someone for help. As it was, I was stuck on the side of the highway waiting until a tow truck spotted me (and the dogs).

So I don’t know… is this enough to convince me to purchase one? The jury is out.
I am certainly warming more to the idea and can see some of the advantages, but my fear is I will next be announcing – my name is Anne and I am a crackberry.

Saturday, October 24, 2009

The universe provides

Several years ago a group of us went to hear Gloria Steinham talk. Imagine our disappointment when it was announced at the start of the event that she was sick and unable to make it. Instead, the organizers advised that they had brought in Tobin Anderson. At the time, we all shook our heads – none of us had ever heard of her.

Well, we had the privilege of hearing one of the most profound and moving presentations from a woman who was terminally ill with cancer but who refused to let life pass her by. She has since passed away, but I can honestly say that her talk was one of the best I have ever heard and I will always remember her words of wisdom. Instead of getting second-best, we had the best.

I share this story because you just never know how your week will unfold, and sometimes what seems like a disaster turns out to be best thing that could have happened.

I started my week talking to a group of professionals about starting a business and how you have to be flexible to survive whatever change comes your way.

By the end of the week, I was having to practice what I preached! It was every event planners biggest nightmare – I found out thirty minutes prior to the scheduled presentation that my keynote speaker was sick, and not coming!

But the universe provides. Among our participants we had a motivational speaker. Not only that, she had her presentation with her. And her lively, funny keynote was just what we needed after an action-packed day.

Pat Mussieux – thank you. You were my guardian angel, my Tobin Anderson, and a real trooper. Not only did Pat come to the rescue, she was one of the highlights of the day.

Saturday, October 17, 2009

Heading in new directions

I am in love. It’s early days, but this new relationship is exciting; it’s broadened my horizons, giving me the courage to go further and venture outside of my comfort zones.

No, I am not cheating on my husband, nor am I fantasizing after someone else. I’m talking about Gina – my GPS system. Like many relationships, there are times when I want to rebel and disobey but on the whole, I listen and just do as I am told.

It often surprises people when I share that I am a somewhat nervous driver, and in the past, this has limited me in where I will go. But with the GPS, I have new-found confidence and am finding my way around and driving to places that once were off limits.

Having someone, Gina, tell me when to turn, what lane to get into, takes all the guesswork out of going somewhere new. This way I can concentrate on my driving – which is not a bad thing - and going somewhere new is no longer the nerve-wracking experience that it used to be.

It is a bit like having a business coach. Just as now I can concentrate on my driving and reaching my destination, a business coach helps you to focus on the business and achieving your goals. With “Gina” on my team, I can be confident that I will get there and with a coach by your side, you gain more confidence in your ability to succeed.

And it doesn’t mean you hand over control. There have been times when I have totally ignored the directions, because I know a faster route and like a broken record, Gina recalculates the route – but eventually she gets onto the same path as me. Likewise, if you don’t like the direction you are heading in, change it. Listen to your instinct, it will guide you well.