Showing posts with label email management; women in business; company of women. Show all posts
Showing posts with label email management; women in business; company of women. Show all posts

Thursday, July 14, 2011

Stiffer Rules Around Spam

Are you ready for the new Canadian Anti-Spam Legislation (CASL) Bill C28 which will be enforced later this year? This law requires express consent for most commercial-related messages. It also requires that you inform consumers about how personal identifiable information such as an email address will be used.


And ignore the law at your peril, because the fines are steep, with a potential penalty of $1 million for individuals and $10 million per business per day. With C-28, the burden of proof is on the sender and marketers must clearly inform consumers about what exactly they are opting in to and you need to articulate your privacy policies.

Here are a few steps you can take now to get ready for when the law is enforced.

  • Outsource your direct e-mail marketing efforts to a reputable e-mail sending service like Constant Contact
  • Clean up your mailing lists.
  • Get consent from people now.
  • Avoid renting or buying lists.
  • Adopt e-mail best practices based on permission-based marketing.
  • Have an opt-out option on your e-mail marketing

A word of caution, picking up a business card from a display at an event, and then adding the person to your email list, does not constitute permission-based marketing. If the person handed you the card, maybe, but if they don’t remember you, never met you at the actual event, you run the risk of your email being considered spam and that could be a costly error on your part.

Wednesday, June 29, 2011

The Battle of the Bulging Inbox

It has been a month now since I cleaned up my act – email wise – and I am proud to say that I am still managing the flow of emails. In fact I have become quite competitive about it – with myself and others in the office, and have taken to bragging about how few emails remain in my inbox.

Guess I’ve become a bit like the former smoker – nothing worse – with little tolerance for others who have not seen the light and changed their ways. But you have to reach rock bottom (6,500 emails did it for me) to recognize that something has to change.

However, the real test will be when I get back from vacation. Two weeks away and I will have to navigate my way through hundreds of emails. Having shed the weight of all these emails, I am determined, like the weight-watcher, to stick with it, because it is freeing and I feel tons lighter with all those emails gone. Forever.

Saturday, June 19, 2010

WE FOUND OUR BEAT

I must confess I was bit like a little kid organizing a surprise party. Only a handful of people knew what we were planning at the end of our Journey to Success conference. We called the session Finding Your Beat – an interactive activity – which actually accurately described what we would be doing – but I suspect no one really imagined that it would be drumming.

We led the women into the room, table by table, as the drummers drummed them in. Without a word being said, the women picked a drum, sat down and started drumming. It was fascinating to watch as women joined in. There they were, many in their finest, with an African drum between their legs, pounding and following the rhythm in the room.

Most people, myself included, really got into it and when we finished our first “performance” there was a loud howl as we congratulated ourselves on the music we’d made.

Now ending the conference on this “note” was a risk, and to be honest not everyone participated, some people left and that is fair enough, but for those who stayed (around 150 women) it was an empowering way to end an inspiring day and my sense was that the women left feeling they could tackle anything.

And Terri – who led us through the activity, landed another contract from someone who participated. Now that is what it is all about.

Monday, May 31, 2010

WHEN WEST MEETS EAST

Istanbul is a city of contrasts. It has one foot in the western world, symbolized by the tall high rises on the city landscape, but with over 2,200 mosques across the city; the women, young and old, wearing headscarves and the chanting throughout the day, you cannot deny the strong religious and eastern overtones. And then there’s the pockets of poverty, where buildings that are crumbling and collapsing, are actually lived in and like any other major city, where street beggars, often children, approach you for money.

The International Women’s Leadership and Entrepreneurship Summit was very much like the city.

Organized by Kagider, the Women Entrepreneurs Association of Turkey, like the tall buildings, these women stood out. To be a member of the association they have to achieve a certain level of success and with their power and influence, they wanted to create awareness and dialogue about the important role of women in Turkish society.

And they are to be congratulated on bringing such a diverse group of speakers together – from senior ministers within the Turkish government, to leaders in the corporate world, to academics and a handful of “experts” from around the world.

However, like the city itself, you could not ignore the religious implications of being a woman in Turkey. Without doubt, the most heated discussions (and I mean heated) centred on religion and diversity. Listening through an interpreter made it hard to follow at times and it became so explosive that you could see that these issues are deep-rooted and not going to be resolved easily. It’s complex but at least the summit opened the doors for dialogue on topics that are not normally aired in a public forum.

While outwardly Turkey appears to be a progressive country , like the pockets of poverty, there are areas where they have a long way to go in supporting women. With only 26% of women in the labour force, the infrastructure is just not in place. For example, child care for working mothers is minimal and gender equity policies not developed or implemented.

In Canada our research has shown that the first six years of a child’s life are the most important in terms of learning. In Turkey, preschool programs for children are only for the few families who can afford it and the compulsory starting age for school is six. All of which has implications for the growth and development of children, and impacts their mothers’ potential to work outside the home.

Listening for two days through a translator, has given me a fresh perspective on what it is like to come to a country and not understand the language. It is hard to concentrate for that long and in not knowing the language, you also miss the nuances of what is being said.

All this to say, that I am still digesting all that I learned at the summit – about Turkey, the plight of women living there and my own understanding and acceptance of cultural differences. But one thing I do know, I met some fascinating and wonderful women who enriched the experience and with whom I hope to keep in touch.

And hey – I can now say I am an international speaker!!

Monday, May 17, 2010

LATEST SCOOP ON GOOGLE

Did you know that Canadians carry out on average 143 searches on Google a month? Or that the location of Tim Hortons is the most downloaded information in Canada?

These were just two of the facts shared at our Toronto breakfast when Sabrina Geremia
from Google came to share the latest from Google.. And for those of you who were not there, here are the seven tools she recommended for small business owners:

1. Ad words
2. Google Analytics
3. Google Insight and Search
4. YouTube.com
5. Google Enterprise
6. Moderator
7. Webmaster

Many of these resources are free of charge.

It is predicted that by 2013, the mobile will be the most common way to access the Internet.

Thursday, March 25, 2010

YOUNG WOMEN ARE DREAMING BIG

A study of young Canadian girls ages eight to twelve found that 51% want to own their own company of one day, and more than 54% were optimistic that nothing could stand in the way of their dreams.

This is good news, but look at their ages. Will they still be thinking the same way once they are teenagers or later on when they hit the workplace?

Last week I had the opportunity to attend the Women in Leadership conference put on by Rotman business students for Rotman business students. It was an impressively organized event and kudos to the students for running such an exciting, energizing and inspiring day.

One of the speakers was giving advice to the young women, and as I listened, I thought it had much relevance for all of us, no matter the age. Here are her ten tips for a successful life:

1. Think about yourself. Ask what am I built to do.
2. Focus on your strengths – hire your weaknesses
3. Recognize opportunity
4. Have negative friends? Find new ones
5. Think, speak and act positively
6. Create a strategy for your business and your life
7. Get out there and fail – it’s OK
8. Master the golden rule of networking – give
9. Build your brand
10. Find a mentor

Perhaps if our young eight to twelve year olds understand these rules, they have a good chance of realizing their dreams.

Saturday, March 13, 2010

FEELING BOXED IN

It used to be that we complained about drowning in a sea of paper, but these days we’re more likely to be griping about being buried in our in-box. I don’t know about you, but responding to emails takes up way too much of time, and I need to get smarter in how I handle the major influx of emails I receive every day.

So I was really interested to read the article Email is making you stupid in the latest issue of Entrepreneur in which writer Joe Robinson observed that constant email interruptions make you less productive and less creative.

Here’s some of the pointers he shared on how to tame the monster.

• Turn off all sound and visual alerts that announce new email
• Discipline yourself to check email less frequently – at minimum just once
every 45 minutes and at best, just two to four times a day
• Don’t hide behind email. There are occasions when the phone or face-to-face
meetings are more effective ways to communicate.
• Just because a message can be responded to immediately, doesn’t mean you have
to do that
• Restrict your use of the “reply all” button
• Be proactive – put no reply necessary in the subject line
• Don’t send emails just to say thanks
• Use the automatic out of office option when you are working to a deadline

As Robinson says, perhaps with these strategies we will be able to climb out of the inbox.