Monday, March 23, 2009


Just recently I started a LinkedIn Group for Company of Women. At the time, it seemed like a good idea and one that might generate some useful discussion and dialogue between women business owners.

I would love to say that I gave it a lot of thought, that I had carefully crafted my long term goals and had a vision for the group, but I would be lying. It was one of those hasty, why-not decisions. I had the time, was just mastering how LinkedIn worked and what the heck… what’s the worst that can happen?

Well… three weeks later, as our group has rapidly expanded to 83 women, I am now realizing that there’s some truth to the expression – be careful what you wish for.

Now, don’t get me wrong, it is exciting to see this immediate response, my challenge is more what to do with this captive audience. How can I make this group work well, and provide a vehicle for productive discussion, without increasing my workload three-fold?

My decision – I am going to throw it back to the group – who better to tell me what they want to discuss and get out of the process

So if you want to be part of an exciting new discussion group – check us out. Better still, join us and share your views. It’s

At this point my competitive gene is kicking in and I want to make our group the best ever!

Monday, March 16, 2009

Telling your Story

Can you think of an adjective that describes you or your business? Can you now think of a story you could tell that would prove it? Sounds simple, but it is not as easy as it sounds, as women in our workshop Telling Your Story found out.

So often we talk in jargon and don’t drill down enough to get to the core ingredient of our success story. And when we really don’t feel that passionate about what we are doing, that sure shows through when we try to talk about it.

It was when Liz Radzick, the workshop leader, selected a couple of women to illustrate how to do it, that you could see the difference. Asking difficult questions, forcing them to move out of their comfort zone, Liz moved the stories from technical and long-winded, to passionate and interesting, and physically you could see the difference as the women became more comfortable and confident in what they were saying.

It’s good to have some success stories in your back pocket, so that next time when someone asks you how business is, instead of saying busy, busy, busy which tells you nothing, you can tell a story that illustrates how invaluable your services are.

Just listing the features of what you do no longer cuts it in this competitive marketplace, you need to grab their attention. Tell a story that makes it clear how using your services, programs or products will be of benefit.

Tuesday, March 10, 2009


Recently I hired a business coach. Being accountable to someone, having to report in each week sure makes you get on with stuff that’s been on your “to do” list for ages. I have my homework and on the whole, I’ve been a “good girl” and got it done, but not all of it and that is when you have to ask yourself why, what is holding you back?

We reached the conclusion that my avoidance was more to do with my priorities and my preference to focus on activities that excite me. Good to know, and so now we are tackling the project differently and working to involve others in the process, so the outcome is not hinging on me.

In reality this is probably a better approach anyway, as then others have some ownership in the end result, and I get to draw on their expertise, knowledge and enthusiasm to make it happen.

It’s all too easy to think it all has to revolve around yourself, when in reality, if your business is going to grow you have to delegate, you need to involve others and you have to let go. I’m a work in a progress. Stay tuned.