Have you ever sat down and analyzed (or tracked) which sales/marketing strategies work for you?
At Diana Bishop’s Big Idea Adventure workshop this week, a group of us did just that. It was fascinating as we brainstormed sales activities vs. those that would fall more closely under marketing. What did we learn?
That the old-fashioned, in-your-face sales approach just doesn’t cut it anymore – at least not for us. What was working well we found was when offered some information, so people felt they were getting something out of the connection, and were not being pressured into buying something they may or may not want or need.
We also learned that too often we fall into the product-story trap instead of building the relationship first.
We spent three hours with Diana – time well spent because as the workshop progressed, I could see we were all starting to think differently and consider that big idea that would make us stand out from the crowd.
Friday, January 29, 2010
Sunday, January 24, 2010
BUILDING COMMUNITY
Those who know me, know how much I am a stickler about finishing our meetings on time. I recognize, especially with our evening events, that we have all put in a long day, and are back into the fray the next morning, so I try to be respectful of people’s time and energy levels.
So it was really unusual to see so many people still gathered at the conference centre on Tuesday, long after the session had ended. True to form, I had ended the event on time, but no one wanted to leave. We had 90 women at that event, so you can imagine the noise level and energy in the room.
Our speaker, Donna Messer, had created such a buzz that people wanted to continue connecting with each other and if possible, grab a moment of Donna’s time too. It was 9.45 before the last person left.
What was the topic that generated this level of interest? How to network effectively. Donna, often known as the Queen of Networking, had worked the room introducing women to each other. She made a point of finding a common denominator and you could see the light bulb going on as women embraced the idea of connecting and helping each other.
Mission accomplished. That’s what Company of Women is all about.
So it was really unusual to see so many people still gathered at the conference centre on Tuesday, long after the session had ended. True to form, I had ended the event on time, but no one wanted to leave. We had 90 women at that event, so you can imagine the noise level and energy in the room.
Our speaker, Donna Messer, had created such a buzz that people wanted to continue connecting with each other and if possible, grab a moment of Donna’s time too. It was 9.45 before the last person left.
What was the topic that generated this level of interest? How to network effectively. Donna, often known as the Queen of Networking, had worked the room introducing women to each other. She made a point of finding a common denominator and you could see the light bulb going on as women embraced the idea of connecting and helping each other.
Mission accomplished. That’s what Company of Women is all about.
Monday, January 18, 2010
LIVE YOUR LIFE - NOW
We have a couple of friends who have just been told they only have a few months to live. Sure gives you pause for thought. What would you do if you were given such news?
Would you carry on, assuming you are physically able, business as usual, or would you spend the time with family and close friends and get your affairs in order? Would you travel? Would you say “yes” to some experimental treatment that might buy you a few months, but make you sick? Or would you cocoon yourself, and cut yourself off from everyone?
Over the years I have sadly had other friends who faced a similar prognosis and each dealt with it in her own way. It’s hard to know, and as friends standing on the outside looking in, it’s hard to know what to do to help, to lessen the load and make this last journey more bearable for all involved.
What I do know is you have to take your cues from the person dying, and respect their wishes, which can be hard if he chooses to cut himself off from everyone. So while you maybe can’t help the individual, you can support the family.
I know when I was going through chemo, one of the best things someone did for me, was cook meals. In fact, the children so enjoyed her meals, they wondered if she did breakfasts!
I remember one friend who was estranged from her son. So he did not know she was dying and had only a few weeks left. I persuaded her to let him know, because there was unfinished business between them and I felt he needed the opportunity to say his goodbyes. He never came. I don’t regret getting her to reach out but I learned that we can never predict how other people will behave and we can only take responsibility for our own actions.
So what would you do? It’s hard to know until we get there, but why wait. Life is precious. Don’t take it for granted. If you have always wanted to travel – do it. Tell those you love how you feel about them. Don’t wait until you have a terminal prognosis to live your life. Do it now because none of us really know what tomorrow will bring.
Would you carry on, assuming you are physically able, business as usual, or would you spend the time with family and close friends and get your affairs in order? Would you travel? Would you say “yes” to some experimental treatment that might buy you a few months, but make you sick? Or would you cocoon yourself, and cut yourself off from everyone?
Over the years I have sadly had other friends who faced a similar prognosis and each dealt with it in her own way. It’s hard to know, and as friends standing on the outside looking in, it’s hard to know what to do to help, to lessen the load and make this last journey more bearable for all involved.
What I do know is you have to take your cues from the person dying, and respect their wishes, which can be hard if he chooses to cut himself off from everyone. So while you maybe can’t help the individual, you can support the family.
I know when I was going through chemo, one of the best things someone did for me, was cook meals. In fact, the children so enjoyed her meals, they wondered if she did breakfasts!
I remember one friend who was estranged from her son. So he did not know she was dying and had only a few weeks left. I persuaded her to let him know, because there was unfinished business between them and I felt he needed the opportunity to say his goodbyes. He never came. I don’t regret getting her to reach out but I learned that we can never predict how other people will behave and we can only take responsibility for our own actions.
So what would you do? It’s hard to know until we get there, but why wait. Life is precious. Don’t take it for granted. If you have always wanted to travel – do it. Tell those you love how you feel about them. Don’t wait until you have a terminal prognosis to live your life. Do it now because none of us really know what tomorrow will bring.
Tuesday, January 12, 2010
Plan for Success
Since we got our farm, my husband has longed to have a really big Christmas tree. And I mean really, really big. We have a room that could take such a tree – in fact a small tree looks totally lost and out of place.
Well this year his dream came true. We found this brute of a tree, brought it home and then the fun began. Our first challenge was how to get it into the house. We ended up opening up a never-used door, moving heavy furniture out of the way, just so we could get it in.
Next we had to get it into the tree container and with just two of us, that was no simple task. Decorating the tree came next. Andy needed a two level ladder to put the angel on her perch at the top, and to add the lights and decorations. It was nerve-wracking holding on to the ladder as he delicately placed everything on the tree. Bottom line, it took us all day to decorate it.
Now anyone who came to the house during the holidays admired the tree, always commenting on its size and it was a thing of beauty. But it’s a bit like setting lofty business goals – be careful what you wish for, because sometimes when you get it, it’s not what you think, entails a lot more work than you thought and is over in a flash.
Will we do this next year? Probably not. It’s been a one-year wonder. We did it, have the photos to prove it but I suspect next year, we will be back to a more modest tree – but who knows, memory is a funny thing – we may, by then, have forgotten the work, and just remembered the joy.
As you set your goals for the year ahead – think long and hard about what you want – and what you will do if you are successful. Often we over look that part – the planning for success and it’s just as important because you don’t want to get there and find it’s not what you wanted after all or it was not worth the effort to get there.
Well this year his dream came true. We found this brute of a tree, brought it home and then the fun began. Our first challenge was how to get it into the house. We ended up opening up a never-used door, moving heavy furniture out of the way, just so we could get it in.
Next we had to get it into the tree container and with just two of us, that was no simple task. Decorating the tree came next. Andy needed a two level ladder to put the angel on her perch at the top, and to add the lights and decorations. It was nerve-wracking holding on to the ladder as he delicately placed everything on the tree. Bottom line, it took us all day to decorate it.
Now anyone who came to the house during the holidays admired the tree, always commenting on its size and it was a thing of beauty. But it’s a bit like setting lofty business goals – be careful what you wish for, because sometimes when you get it, it’s not what you think, entails a lot more work than you thought and is over in a flash.
Will we do this next year? Probably not. It’s been a one-year wonder. We did it, have the photos to prove it but I suspect next year, we will be back to a more modest tree – but who knows, memory is a funny thing – we may, by then, have forgotten the work, and just remembered the joy.
As you set your goals for the year ahead – think long and hard about what you want – and what you will do if you are successful. Often we over look that part – the planning for success and it’s just as important because you don’t want to get there and find it’s not what you wanted after all or it was not worth the effort to get there.
Tuesday, December 29, 2009
New Year, New Goals
Happy New Year! 2010 - For the past few years, 2010 has been touted as the year by which there should be one million women entrepreneurs in Canada. Hard to believe we are here already.
That’s the good news. The bad news is we still are not as successful we could and should be. Why is that? In part I believe it is because our ideas of success are different to those of our male counterparts. So many of us start a business not with the goal of making lots of money, but more buying ourselves more control over our lives.
We also tend to be risk-adverse and not comfortable taking that monumental leap to the next level if it means putting what we have in jeopardy. As a gender we’re cautious, preferring to do our homework and not step over the edge. And yet, often that is what needs to happen to move ahead.
So what does 2010 have in store for you? Part of answering that question requires that you look back on 2009 and your learnings from that year. What worked and is worth repeating, and what failed and should be left in the past? Loaded questions, but taking the time to answer them should be illuminating if you are honest with yourself.
The new year is a time of reflection, a time to set goals – both business and personal – and a time to start afresh, grow, plan and move forward with confidence that you will succeed at whatever you set your sights on.
It’s 2010 and we are in good company. I wish you a successful, fulfilling year as you grow both professionally and personally.
That’s the good news. The bad news is we still are not as successful we could and should be. Why is that? In part I believe it is because our ideas of success are different to those of our male counterparts. So many of us start a business not with the goal of making lots of money, but more buying ourselves more control over our lives.
We also tend to be risk-adverse and not comfortable taking that monumental leap to the next level if it means putting what we have in jeopardy. As a gender we’re cautious, preferring to do our homework and not step over the edge. And yet, often that is what needs to happen to move ahead.
So what does 2010 have in store for you? Part of answering that question requires that you look back on 2009 and your learnings from that year. What worked and is worth repeating, and what failed and should be left in the past? Loaded questions, but taking the time to answer them should be illuminating if you are honest with yourself.
The new year is a time of reflection, a time to set goals – both business and personal – and a time to start afresh, grow, plan and move forward with confidence that you will succeed at whatever you set your sights on.
It’s 2010 and we are in good company. I wish you a successful, fulfilling year as you grow both professionally and personally.
Thursday, December 24, 2009
True spirit of the season
Tis the season to be jolly …. Or is it? For so many people this is a hard time of the year. Perhaps they have lost a loved one, or the family is split because of a divorce, a fight or just distance and can’t be together. It can be very lonely.
With the current economy, it’s been a tough year for many financially and this is when you really feel it when you can’t afford to buy much for your kids.
So as we all rush around full of Christmas cheer … let’s pause for a moment and remember those who are hurting. Perhaps you can leave some food for the foodbank when you do your next round of shopping, or drop off an unwrapped gift to the Salvation Army.
Be true to the spirit of the season and reach out.
With the current economy, it’s been a tough year for many financially and this is when you really feel it when you can’t afford to buy much for your kids.
So as we all rush around full of Christmas cheer … let’s pause for a moment and remember those who are hurting. Perhaps you can leave some food for the foodbank when you do your next round of shopping, or drop off an unwrapped gift to the Salvation Army.
Be true to the spirit of the season and reach out.
Friday, December 11, 2009
Winning Women
I always remember Linda Lundstrom saying that when she got the call to say she’d won the Canadian Woman Entrepreneur of the Year Award, she was sure they’d dialed the wrong number. Now a man, she jokingly added, would more likely ask what took them so long, but as women we doubt ourselves, even as we move forward to win prestigious awards.
Now that was several years ago, and clearly our view of ourselves has not changed because Cora Tsouflidou was just as quick to say that she often felt an imposter who would soon be found out.
It was so exciting to be at the Canadian Woman Entrepreneur Awards Gala this week, where two of our members – Cora Tsouflidou of Cora’s Breakfast and Lunch and the gals from Mabel’s Labels won the awards in their category.
How many organizations can boast two out of the five winners as members?? And a third winner who was a speaker at our 2009 conference. Now we’re not taking any credit for their success – they did that themselves, but it does to speak to the caliber of members at Company of Women.
As I listened to the acceptance speeches, there were some common themes: Several of the winners came from humble backgrounds but they recognized that this gave them the determination to succeed. All had a dream and the tenacity to turn that dream into a reality, refusing to take “no” as an answer. Often mothers were mentioned as role models and advocates which speaks to how we all have a responsibility to raise our daughters to believe they can achieve anything they want.
My congratulations once again to Cora, Julie, Julie, Tricia and Cynthia – we’re all so proud of you.
Now that was several years ago, and clearly our view of ourselves has not changed because Cora Tsouflidou was just as quick to say that she often felt an imposter who would soon be found out.
It was so exciting to be at the Canadian Woman Entrepreneur Awards Gala this week, where two of our members – Cora Tsouflidou of Cora’s Breakfast and Lunch and the gals from Mabel’s Labels won the awards in their category.
How many organizations can boast two out of the five winners as members?? And a third winner who was a speaker at our 2009 conference. Now we’re not taking any credit for their success – they did that themselves, but it does to speak to the caliber of members at Company of Women.
As I listened to the acceptance speeches, there were some common themes: Several of the winners came from humble backgrounds but they recognized that this gave them the determination to succeed. All had a dream and the tenacity to turn that dream into a reality, refusing to take “no” as an answer. Often mothers were mentioned as role models and advocates which speaks to how we all have a responsibility to raise our daughters to believe they can achieve anything they want.
My congratulations once again to Cora, Julie, Julie, Tricia and Cynthia – we’re all so proud of you.
Sunday, December 06, 2009
Do you have super staff?
We have a small but mighty team in our office. There’s three of us and while it is often hectic and demanding, especially when we’re doing nine events a month, I like to think we have fun.
So I was interested to read Brian Scudmore’s recent article in PROFIT magazine in which he identifies the seven traits of super staff.
The first was cultural fit – i.e. hiring people who share your core values. I know from previous workplaces, when you don’t share the same end goals, it’s hard to work together.
This leads nicely into the next trait a shared vision. You have to be using the same road map to be sure you all reach the right destination.
Scudmore in his third trait – fire within – believes that you can’t motivate someone to perform, they have to have it inside them. “Motivation, he says, comes from within and for it to be long lasting, there has to be a fire burning inside that drives someone beyond what any amount of money can.”
Setting goals is another trait. Look for people who on a routinely set clear goals and achieve them, he advises.
As the captain of your ship, you set the tone and atmosphere. A sunny outlook is key and Scudmore specifically “looks for people who are optimistic, positive and the see the potential in the company and its people.” We all know what it is like when you have someone negative in your midst – they can dampen enthusiasm quicker than anything.
Tenacity is the sixth trait and in our current economy, we’ve all needed a steady dose of this quality. You need people who will rise to the challenge.And last but not least, your staff need to have the ability to have fun.
In our office we have an ongoing joke about the way we can rapidly change conversation, making it hard sometimes to follow the train of thought. So following the lead from one of our speakers, Carole Bertuzzi Luciani, who poked fun at women’s conversations, we got a bell, which we ding whenever the topic has changed. May sound silly, but it creates a few laughs and helps us not to take ourselves too seriously.
Bottom line, none of us get to be successful on our own. We need a strong team behind us, no matter the size so it behooves us to take the time and hire people who fit the bill, who have these traits and can help you move your business to the next level.
I am lucky – I may have only two staff – but they have all these traits in spades.
So I was interested to read Brian Scudmore’s recent article in PROFIT magazine in which he identifies the seven traits of super staff.
The first was cultural fit – i.e. hiring people who share your core values. I know from previous workplaces, when you don’t share the same end goals, it’s hard to work together.
This leads nicely into the next trait a shared vision. You have to be using the same road map to be sure you all reach the right destination.
Scudmore in his third trait – fire within – believes that you can’t motivate someone to perform, they have to have it inside them. “Motivation, he says, comes from within and for it to be long lasting, there has to be a fire burning inside that drives someone beyond what any amount of money can.”
Setting goals is another trait. Look for people who on a routinely set clear goals and achieve them, he advises.
As the captain of your ship, you set the tone and atmosphere. A sunny outlook is key and Scudmore specifically “looks for people who are optimistic, positive and the see the potential in the company and its people.” We all know what it is like when you have someone negative in your midst – they can dampen enthusiasm quicker than anything.
Tenacity is the sixth trait and in our current economy, we’ve all needed a steady dose of this quality. You need people who will rise to the challenge.And last but not least, your staff need to have the ability to have fun.
In our office we have an ongoing joke about the way we can rapidly change conversation, making it hard sometimes to follow the train of thought. So following the lead from one of our speakers, Carole Bertuzzi Luciani, who poked fun at women’s conversations, we got a bell, which we ding whenever the topic has changed. May sound silly, but it creates a few laughs and helps us not to take ourselves too seriously.
Bottom line, none of us get to be successful on our own. We need a strong team behind us, no matter the size so it behooves us to take the time and hire people who fit the bill, who have these traits and can help you move your business to the next level.
I am lucky – I may have only two staff – but they have all these traits in spades.
Monday, November 30, 2009
IT’S OK TO SAY NO
I don’t know about you but the last few months have been pretty hectic and when I step back and look at my schedule I can see quite clearly that I have over-committed myself.
I receive a lot of requests and in my efforts to be helpful, I say yes to meetings when I really should say no.
I was talking to my coach about this dilemma and she challenged me on why I was saying yes, what was I getting out of it, she asked. Her next question gave me pause for thought – and what would happen if I said no.
When I look at the commitments I have made – sometimes it is tied up in my ego – being flattered at the request and other times, I believe in the cause and want to contribute. And I am from the old school where if you make a commitment, you stick to it. Well, as I discovered this week – maybe you don’t have to.
After much deliberation, I decided to take charge of my life and my time and I have gone back and got myself off the board; out of the meeting and booked in some time just for me.
It is actually quite freeing when you lighten your load and listen to your truth.
What about you? What can you do to be true to yourself?
I receive a lot of requests and in my efforts to be helpful, I say yes to meetings when I really should say no.
I was talking to my coach about this dilemma and she challenged me on why I was saying yes, what was I getting out of it, she asked. Her next question gave me pause for thought – and what would happen if I said no.
When I look at the commitments I have made – sometimes it is tied up in my ego – being flattered at the request and other times, I believe in the cause and want to contribute. And I am from the old school where if you make a commitment, you stick to it. Well, as I discovered this week – maybe you don’t have to.
After much deliberation, I decided to take charge of my life and my time and I have gone back and got myself off the board; out of the meeting and booked in some time just for me.
It is actually quite freeing when you lighten your load and listen to your truth.
What about you? What can you do to be true to yourself?
Thursday, November 19, 2009
TRADE SHOWS – AN EMOTIONAL ROLLER COASTER
Years ago I used to help my daughter sell her products at trade shows. At that time she was into sewing baby clothes and in particular, she had a popular line of flannel PJs that she sold.
So I learned first hand that doing trade shows is a bit of an emotional roller coaster, especially if your product was something you had made – it was a part of you. Doing trade shows is also very labour intensive. It takes time to set up the booth and when sales are good and everyone loves your stuff, it all seems worthwhile.
But when you go and sell nothing, it is so discouraging and whether you should or not, you end up feeling somewhat rejected.
I share this because I know some of the vendors at our Christmas Show met with mixed results and it is hard not to take it all personally, especially when you have worked hard to make your product or hand-picked what you think will sell.
I found the “not-knowing-what-will-sell” was one of the hardest aspects as each show was different and you could never really predict what would be the hot number of the event. So much depends on the people who attend, whether they are looking for what you have to offer; have the budget to cover the cost and are genuinely there to shop.
I know we did a show just recently and it was evident from the way the people strolled around, deep in conversation with each other that the show was just an outing, not a serious shopping trip.
I truly admire those of you who do trade shows on a regular basis. Maybe it’s my age but I find all the lugging of stuff just physically exhausting, let alone the standing for long periods of time, and as for looking cheery and welcoming … well, sometimes it is a stretch. So pat yourself on the back – you are showing true courage because you are putting yourself out there and if you have the right product, in the long term, it will pay off.
So I learned first hand that doing trade shows is a bit of an emotional roller coaster, especially if your product was something you had made – it was a part of you. Doing trade shows is also very labour intensive. It takes time to set up the booth and when sales are good and everyone loves your stuff, it all seems worthwhile.
But when you go and sell nothing, it is so discouraging and whether you should or not, you end up feeling somewhat rejected.
I share this because I know some of the vendors at our Christmas Show met with mixed results and it is hard not to take it all personally, especially when you have worked hard to make your product or hand-picked what you think will sell.
I found the “not-knowing-what-will-sell” was one of the hardest aspects as each show was different and you could never really predict what would be the hot number of the event. So much depends on the people who attend, whether they are looking for what you have to offer; have the budget to cover the cost and are genuinely there to shop.
I know we did a show just recently and it was evident from the way the people strolled around, deep in conversation with each other that the show was just an outing, not a serious shopping trip.
I truly admire those of you who do trade shows on a regular basis. Maybe it’s my age but I find all the lugging of stuff just physically exhausting, let alone the standing for long periods of time, and as for looking cheery and welcoming … well, sometimes it is a stretch. So pat yourself on the back – you are showing true courage because you are putting yourself out there and if you have the right product, in the long term, it will pay off.
Friday, October 30, 2009
Confessions
My name is Anne and I don’t have a Blackberry. There I said it out loud.
I’ve been avoiding getting one because I know myself and my addictive personality. As one of our team said, the great thing about a Blackberry is you are available 24/7, but on the other hand, the problem is the same – you are available 24/7 and never get away.
I have to say that this past week has caused me to re-evaluate my decision. First my keynote speaker who was sick had emailed me to say she was not coming – but how would I know, as I was at the hotel, with no access to email. She just assumed that I had a Blackberry. Most people do.
Then when my tire blew, and my cell phone was dead – I realized that with a Blackberry I could have at least texted or emailed someone for help. As it was, I was stuck on the side of the highway waiting until a tow truck spotted me (and the dogs).
So I don’t know… is this enough to convince me to purchase one? The jury is out.
I am certainly warming more to the idea and can see some of the advantages, but my fear is I will next be announcing – my name is Anne and I am a crackberry.
I’ve been avoiding getting one because I know myself and my addictive personality. As one of our team said, the great thing about a Blackberry is you are available 24/7, but on the other hand, the problem is the same – you are available 24/7 and never get away.
I have to say that this past week has caused me to re-evaluate my decision. First my keynote speaker who was sick had emailed me to say she was not coming – but how would I know, as I was at the hotel, with no access to email. She just assumed that I had a Blackberry. Most people do.
Then when my tire blew, and my cell phone was dead – I realized that with a Blackberry I could have at least texted or emailed someone for help. As it was, I was stuck on the side of the highway waiting until a tow truck spotted me (and the dogs).
So I don’t know… is this enough to convince me to purchase one? The jury is out.
I am certainly warming more to the idea and can see some of the advantages, but my fear is I will next be announcing – my name is Anne and I am a crackberry.
Saturday, October 24, 2009
The universe provides
Several years ago a group of us went to hear Gloria Steinham talk. Imagine our disappointment when it was announced at the start of the event that she was sick and unable to make it. Instead, the organizers advised that they had brought in Tobin Anderson. At the time, we all shook our heads – none of us had ever heard of her.
Well, we had the privilege of hearing one of the most profound and moving presentations from a woman who was terminally ill with cancer but who refused to let life pass her by. She has since passed away, but I can honestly say that her talk was one of the best I have ever heard and I will always remember her words of wisdom. Instead of getting second-best, we had the best.
I share this story because you just never know how your week will unfold, and sometimes what seems like a disaster turns out to be best thing that could have happened.
I started my week talking to a group of professionals about starting a business and how you have to be flexible to survive whatever change comes your way.
By the end of the week, I was having to practice what I preached! It was every event planners biggest nightmare – I found out thirty minutes prior to the scheduled presentation that my keynote speaker was sick, and not coming!
But the universe provides. Among our participants we had a motivational speaker. Not only that, she had her presentation with her. And her lively, funny keynote was just what we needed after an action-packed day.
Pat Mussieux – thank you. You were my guardian angel, my Tobin Anderson, and a real trooper. Not only did Pat come to the rescue, she was one of the highlights of the day.
Well, we had the privilege of hearing one of the most profound and moving presentations from a woman who was terminally ill with cancer but who refused to let life pass her by. She has since passed away, but I can honestly say that her talk was one of the best I have ever heard and I will always remember her words of wisdom. Instead of getting second-best, we had the best.
I share this story because you just never know how your week will unfold, and sometimes what seems like a disaster turns out to be best thing that could have happened.
I started my week talking to a group of professionals about starting a business and how you have to be flexible to survive whatever change comes your way.
By the end of the week, I was having to practice what I preached! It was every event planners biggest nightmare – I found out thirty minutes prior to the scheduled presentation that my keynote speaker was sick, and not coming!
But the universe provides. Among our participants we had a motivational speaker. Not only that, she had her presentation with her. And her lively, funny keynote was just what we needed after an action-packed day.
Pat Mussieux – thank you. You were my guardian angel, my Tobin Anderson, and a real trooper. Not only did Pat come to the rescue, she was one of the highlights of the day.
Saturday, October 17, 2009
Heading in new directions
I am in love. It’s early days, but this new relationship is exciting; it’s broadened my horizons, giving me the courage to go further and venture outside of my comfort zones.
No, I am not cheating on my husband, nor am I fantasizing after someone else. I’m talking about Gina – my GPS system. Like many relationships, there are times when I want to rebel and disobey but on the whole, I listen and just do as I am told.
It often surprises people when I share that I am a somewhat nervous driver, and in the past, this has limited me in where I will go. But with the GPS, I have new-found confidence and am finding my way around and driving to places that once were off limits.
Having someone, Gina, tell me when to turn, what lane to get into, takes all the guesswork out of going somewhere new. This way I can concentrate on my driving – which is not a bad thing - and going somewhere new is no longer the nerve-wracking experience that it used to be.
It is a bit like having a business coach. Just as now I can concentrate on my driving and reaching my destination, a business coach helps you to focus on the business and achieving your goals. With “Gina” on my team, I can be confident that I will get there and with a coach by your side, you gain more confidence in your ability to succeed.
And it doesn’t mean you hand over control. There have been times when I have totally ignored the directions, because I know a faster route and like a broken record, Gina recalculates the route – but eventually she gets onto the same path as me. Likewise, if you don’t like the direction you are heading in, change it. Listen to your instinct, it will guide you well.
No, I am not cheating on my husband, nor am I fantasizing after someone else. I’m talking about Gina – my GPS system. Like many relationships, there are times when I want to rebel and disobey but on the whole, I listen and just do as I am told.
It often surprises people when I share that I am a somewhat nervous driver, and in the past, this has limited me in where I will go. But with the GPS, I have new-found confidence and am finding my way around and driving to places that once were off limits.
Having someone, Gina, tell me when to turn, what lane to get into, takes all the guesswork out of going somewhere new. This way I can concentrate on my driving – which is not a bad thing - and going somewhere new is no longer the nerve-wracking experience that it used to be.
It is a bit like having a business coach. Just as now I can concentrate on my driving and reaching my destination, a business coach helps you to focus on the business and achieving your goals. With “Gina” on my team, I can be confident that I will get there and with a coach by your side, you gain more confidence in your ability to succeed.
And it doesn’t mean you hand over control. There have been times when I have totally ignored the directions, because I know a faster route and like a broken record, Gina recalculates the route – but eventually she gets onto the same path as me. Likewise, if you don’t like the direction you are heading in, change it. Listen to your instinct, it will guide you well.
Saturday, October 03, 2009
What a Week!
Do you ever check out your horoscope? I read mine regularly and if I like what it says, I think great. If I don’t, I declare it a load of rubbish! I really should have checked mine this week. To use astrology jargon, I am sure mercury must have been in retrograde.
Why? Because nothing worked out the way it was planned – mix ups in appointments, serious computer problems and to cap it all – I hit a skunk on the way to work on Tuesday.
Now for those of you who are not aware of the potency of eau d’skunk, let’s just say as people walked up our driveway, the not-so-pleasant aroma swamped them. But I have decided it is all my husband’s fault.
Several months ago I swerved on the road to avoid hitting a deer – I mean this could have been Bambi. At any rate, I got lecture 22 on how you should never swerve to avoid animals, it was dangerous. So… I saw the skunk, did not swerve but drove straight ahead. I have to say, I was hoping that the skunk was right in the middle and nowhere near my wheels. But no, I hit it. The good news is the world has one less skunk, but the bad news is my poor car.
While I was driving and the car was moving, I was lulled into thinking I’d got away with it. But when we stopped in traffic, the smell just permeated the car. To give you a sense of how bad it was, it took them two days to “bomb” and de-skunk my car.
So the moral of the story is read your horoscope - because maybe then I could have seen it coming!
Why? Because nothing worked out the way it was planned – mix ups in appointments, serious computer problems and to cap it all – I hit a skunk on the way to work on Tuesday.
Now for those of you who are not aware of the potency of eau d’skunk, let’s just say as people walked up our driveway, the not-so-pleasant aroma swamped them. But I have decided it is all my husband’s fault.
Several months ago I swerved on the road to avoid hitting a deer – I mean this could have been Bambi. At any rate, I got lecture 22 on how you should never swerve to avoid animals, it was dangerous. So… I saw the skunk, did not swerve but drove straight ahead. I have to say, I was hoping that the skunk was right in the middle and nowhere near my wheels. But no, I hit it. The good news is the world has one less skunk, but the bad news is my poor car.
While I was driving and the car was moving, I was lulled into thinking I’d got away with it. But when we stopped in traffic, the smell just permeated the car. To give you a sense of how bad it was, it took them two days to “bomb” and de-skunk my car.
So the moral of the story is read your horoscope - because maybe then I could have seen it coming!
Wednesday, September 30, 2009
IT IS THE HONOUR THAT COUNTS, NOT THE VOTES
My recent nomination and finalist ranking for the Women of Influence Award caught me by surprise.
Throughout my career I have been fortunate enough to receive several awards for my work. I remember receiving a flurry of awards shortly after my first cancer diagnosis, and I recall at the time joking that people wanted to celebrate my contributions before I “checked-out.”
Clearly that didn’t happen, and I am alive and well and still doing meaningful work to help women succeed.
But this award is different. When I first heard that I was a finalist, I was thrilled of course, but then I realized that I needed to ask people to vote for me. Not my comfort zone at all. First I’ve always had difficulty asking for help. Second, it felt presumptuous that people would even want to vote for me. So needless to say, I’ve found the whole process very uncomfortable.
And reality is there are some serious contenders in this “race” who truly are women of influence and who also have massive databases to draw on. So I have concluded that with this American Idol strategy, it’s not going to happen.
So I am letting this one go – I am voting myself off that island. You won’t be hearing any more from me as I don’t want to get further embroiled in this vote-seeking campaign.
At the end of the day, none of what we do in life is done to win awards. For me, it’s always been to make a difference - and that is honour enough.
Throughout my career I have been fortunate enough to receive several awards for my work. I remember receiving a flurry of awards shortly after my first cancer diagnosis, and I recall at the time joking that people wanted to celebrate my contributions before I “checked-out.”
Clearly that didn’t happen, and I am alive and well and still doing meaningful work to help women succeed.
But this award is different. When I first heard that I was a finalist, I was thrilled of course, but then I realized that I needed to ask people to vote for me. Not my comfort zone at all. First I’ve always had difficulty asking for help. Second, it felt presumptuous that people would even want to vote for me. So needless to say, I’ve found the whole process very uncomfortable.
And reality is there are some serious contenders in this “race” who truly are women of influence and who also have massive databases to draw on. So I have concluded that with this American Idol strategy, it’s not going to happen.
So I am letting this one go – I am voting myself off that island. You won’t be hearing any more from me as I don’t want to get further embroiled in this vote-seeking campaign.
At the end of the day, none of what we do in life is done to win awards. For me, it’s always been to make a difference - and that is honour enough.
Sunday, September 20, 2009
TURNING TRAGEDY INTO TRIUMPH
Over the last two weeks I have heard two amazing women share their story of how they turned a personal tragedy in their lives into something meaningful that will benefit others.
First was Joey Adler, CEO of the clothing retailer diesel Canada. When her husband died, she vowed that everyone’s life should count, especially children and she founded the One x One Foundation, with celebrity patron Matt Damon. This charity is making great headway in its attack on child poverty around the world, and in four years has raised $6 million to make sure that children’s basic needs are met. To learn more about the foundation, go to www.onexone.org
The second was Jane Roos, who is the Executive Director of CAN Fund, a charity that raises funds to support Canadian athletes so they can train and compete at the Olympics and other world competitions.
In Jane’s case, she had just graduated from high school and had her career in athletics all mapped out, when she was involved in a serious car accident. Her girlfriend died and she endured injuries to her back, thus ending her dreams of being an Olympic athlete.
But she had kept this dream alive for others, and founded the Canadian Athletes Now Fund to provide our athletes with direct financial support so they can afford better nutrition, coaching, new equipment, travel to competitions, etc,… With every donation, you are given the name of the athlete you have supported and receive a tax receipt. You can donate online at www.CanadianAthletesNow.ca
The word crisis in Chinese means danger or opportunity. Clearly these women have chosen to make their crisis an opportunity for others. I applaud them.
First was Joey Adler, CEO of the clothing retailer diesel Canada. When her husband died, she vowed that everyone’s life should count, especially children and she founded the One x One Foundation, with celebrity patron Matt Damon. This charity is making great headway in its attack on child poverty around the world, and in four years has raised $6 million to make sure that children’s basic needs are met. To learn more about the foundation, go to www.onexone.org
The second was Jane Roos, who is the Executive Director of CAN Fund, a charity that raises funds to support Canadian athletes so they can train and compete at the Olympics and other world competitions.
In Jane’s case, she had just graduated from high school and had her career in athletics all mapped out, when she was involved in a serious car accident. Her girlfriend died and she endured injuries to her back, thus ending her dreams of being an Olympic athlete.
But she had kept this dream alive for others, and founded the Canadian Athletes Now Fund to provide our athletes with direct financial support so they can afford better nutrition, coaching, new equipment, travel to competitions, etc,… With every donation, you are given the name of the athlete you have supported and receive a tax receipt. You can donate online at www.CanadianAthletesNow.ca
The word crisis in Chinese means danger or opportunity. Clearly these women have chosen to make their crisis an opportunity for others. I applaud them.
Sunday, September 13, 2009
Building a community
I have one of those books that gives you the thought for the day. So I looked up September 15 – the evening of our first event of the season – and it seemed so appropriate that it said “A feeling of warmth creates a kind of openness. You’ll find that all human beings are just like you.”
It seemed fitting on a number of levels. First, one thing I have discovered in running Company of Women is that it doesn’t really matter what business you are in, the issues remain the same. We have an opportunity therefore to learn from each other.
Second, I liked the idea of “a feeling of warmth” because that is the atmosphere I want to create – that we are a community of women coming together to support one another.
The third reason is that last week we launched the book Faces of Opportunity, which tells the stories of women in developing countries. I’ve always known and understood that it takes courage and tenacity to succeed, but I am in total awe at the determination, resilience and joy of these women as they strive to create a better and brighter world for their children. Yes, they are human beings just like us and as women entrepreneurs, we should applaud and honour them.
And lastly, I have always believed that being honest and open creates the best of relationships.
Two sentences. And it says it all. These words so accurately describe what I dream and want for Company of Women.
It seemed fitting on a number of levels. First, one thing I have discovered in running Company of Women is that it doesn’t really matter what business you are in, the issues remain the same. We have an opportunity therefore to learn from each other.
Second, I liked the idea of “a feeling of warmth” because that is the atmosphere I want to create – that we are a community of women coming together to support one another.
The third reason is that last week we launched the book Faces of Opportunity, which tells the stories of women in developing countries. I’ve always known and understood that it takes courage and tenacity to succeed, but I am in total awe at the determination, resilience and joy of these women as they strive to create a better and brighter world for their children. Yes, they are human beings just like us and as women entrepreneurs, we should applaud and honour them.
And lastly, I have always believed that being honest and open creates the best of relationships.
Two sentences. And it says it all. These words so accurately describe what I dream and want for Company of Women.
I have one of those books that gives you the thought for the day. So I looked up September 15 – the evening of our first event of the season – and it seemed so appropriate that it said “A feeling of warmth creates a kind of openness. You’ll find that all human beings are just like you.”
It seemed fitting on a number of levels. First, one thing I have discovered in running Company of Women is that it doesn’t really matter what business you are in, the issues remain the same. We have an opportunity therefore to learn from each other.
Second, I liked the idea of “a feeling of warmth” because that is the atmosphere I want to create – that we are a community of women coming together to support one another.
The third reason is that last week we launched the book Faces of Opportunity, which tells the story of women in developing countries. I’ve always known and understood that it takes courage and tenacity to succeed, but I am in total awe at the determination, resilience and joy of these women as they strive to create a better and brighter world for their children. Yes, they are human beings just like us and as women entrepreneurs, we should applaud and honour them.
And lastly, I have always believed that being honest and open creates the best of relationships.
Two sentences. And it says it all. These words so accurately describe what I dream and want for Company of Women.
It seemed fitting on a number of levels. First, one thing I have discovered in running Company of Women is that it doesn’t really matter what business you are in, the issues remain the same. We have an opportunity therefore to learn from each other.
Second, I liked the idea of “a feeling of warmth” because that is the atmosphere I want to create – that we are a community of women coming together to support one another.
The third reason is that last week we launched the book Faces of Opportunity, which tells the story of women in developing countries. I’ve always known and understood that it takes courage and tenacity to succeed, but I am in total awe at the determination, resilience and joy of these women as they strive to create a better and brighter world for their children. Yes, they are human beings just like us and as women entrepreneurs, we should applaud and honour them.
And lastly, I have always believed that being honest and open creates the best of relationships.
Two sentences. And it says it all. These words so accurately describe what I dream and want for Company of Women.
Monday, September 07, 2009
CAUTION - CHECK IT ALL OUT
First it was the email from Nigeria announcing an inheritance; then you’d won the lottery – and hard to believe some people still fell for it – part of their get-rich-scheme I guess, but these days, scam artists are getting much more sophisticated.
Take last week. My address book on Facebook was hacked into and friends received an email implying that I was stranded in London and needed financial help to get home. Given I am from the UK, this was quite plausible, however the colourful language used gave them away, and friends knew it wasn’t from me.
In sharing this tale with someone else, I learned of an even more sophisticated attempt to empty your bank account. My colleague was invited to speak at a conference in the UK, the invite seemed genuine, the location existed and they forwarded a professional looking contract, etc… She had done her due diligence and checked some of this out, and it all seemed above board. Until she got an email asking for her bank account information – supposedly so they could pay her honorarium in advance. That’s when she stopped, contacted the church where the conference was to be held and discovered it was all a scam.
Wow! I think several of us might have fallen for this one and the “ask” if you will wasn’t immediate, so you could be lulled into thinking this was the real deal. All of which flags, that sadly we need to be cautious and never take what seems like an amazing offer at face value. If it seems too good to be true, it probably is.
Take last week. My address book on Facebook was hacked into and friends received an email implying that I was stranded in London and needed financial help to get home. Given I am from the UK, this was quite plausible, however the colourful language used gave them away, and friends knew it wasn’t from me.
In sharing this tale with someone else, I learned of an even more sophisticated attempt to empty your bank account. My colleague was invited to speak at a conference in the UK, the invite seemed genuine, the location existed and they forwarded a professional looking contract, etc… She had done her due diligence and checked some of this out, and it all seemed above board. Until she got an email asking for her bank account information – supposedly so they could pay her honorarium in advance. That’s when she stopped, contacted the church where the conference was to be held and discovered it was all a scam.
Wow! I think several of us might have fallen for this one and the “ask” if you will wasn’t immediate, so you could be lulled into thinking this was the real deal. All of which flags, that sadly we need to be cautious and never take what seems like an amazing offer at face value. If it seems too good to be true, it probably is.
Wednesday, August 26, 2009
Date first
When I worked in the non-profit sector, I had a reputation for bringing people together to collaborate on a project. Agencies didn’t always do so willingly, sometimes there was resistence – mainly because of territorial issues, but bottom line, we were able to find a common ground that made it work. Usually it was because of the clients, and we would pool our resources to better the outcome for them.
I can’t say I have had the same level of success since starting my own business. People are suspicious – always wanting to know what’s in it for them, and questioning why you would want to partner. Were you going to get more out of it? And when I have partnered, it hasn’t always worked out the way I expected.
When I reflect back on my non-profit days, I realize that apart from wanting the best for our clients, the other common factor we shared was our values. We tended to be working in the non-profit sector because we wanted to make a difference. Earning lots of money was never a draw, which is just as well as the salaries were low.
So when I look at the partnerships that haven’t worked, I can see now that part of the reason why, is we didn’t share the same values. We hadn’t taken the time to really get to know one another – to share our values, to discuss our vision of the intended outcome or to agree on goals. If one of you wants to make thousands and the other is happy with a lot less, then problems are bound to arise.
Also when you’re an entrepreneur, one of the reasons you’ve chosen that path is because you want to be in control of your own destiny, so it is not surprising that there are control issues when there are two captains steering the ship, and even more so when there is no real agreement on the end destination!
I’ve written my share of articles on partnerships, and have often joked that I really should read and heed my own advice! Does that mean that I am off partnerships? No. I see real merit in collaboration, in working with like-minded individuals who share a common audience or goal. It actually makes business sense.
But I am more cautious and less likely to get carried away by the excitement of a new idea, a new project. Now I would recommend dating before leaping into a serious business partnership with someone. Work on a mutually beneficial project first, see how it goes and then build on the relationship.
I can’t say I have had the same level of success since starting my own business. People are suspicious – always wanting to know what’s in it for them, and questioning why you would want to partner. Were you going to get more out of it? And when I have partnered, it hasn’t always worked out the way I expected.
When I reflect back on my non-profit days, I realize that apart from wanting the best for our clients, the other common factor we shared was our values. We tended to be working in the non-profit sector because we wanted to make a difference. Earning lots of money was never a draw, which is just as well as the salaries were low.
So when I look at the partnerships that haven’t worked, I can see now that part of the reason why, is we didn’t share the same values. We hadn’t taken the time to really get to know one another – to share our values, to discuss our vision of the intended outcome or to agree on goals. If one of you wants to make thousands and the other is happy with a lot less, then problems are bound to arise.
Also when you’re an entrepreneur, one of the reasons you’ve chosen that path is because you want to be in control of your own destiny, so it is not surprising that there are control issues when there are two captains steering the ship, and even more so when there is no real agreement on the end destination!
I’ve written my share of articles on partnerships, and have often joked that I really should read and heed my own advice! Does that mean that I am off partnerships? No. I see real merit in collaboration, in working with like-minded individuals who share a common audience or goal. It actually makes business sense.
But I am more cautious and less likely to get carried away by the excitement of a new idea, a new project. Now I would recommend dating before leaping into a serious business partnership with someone. Work on a mutually beneficial project first, see how it goes and then build on the relationship.
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