Checking out

I don’t know about you, but it is only when I leave my office.  In fact, leave the country and my cell phone and all electronics behind, that I really get to switch off.

Life without my business.  Hard to imagine but it is important to do, because sometimes in our hectic life as business owner, we lose track of who we are and can become too caught up in the day-to-day nuances of running our business.

It will still be there when I get back.  But I will return a different person.  Hopefully more mellow and relaxed about stuff, and my memory more in tact.  I’ve noticed lately that my hard drive must be full as I’ve been getting dates wrong or forgetting stuff.  A definite sign that it’s time to reboot and rediscover the real Anne Day.

It’s actually good to experience a few weeks without the business in the background, because there will come a day, when I won’t be the business owner and if all my identity and sense of worth is tied up in it, it doesn’t bode well for the years ahead.

And I have lots I want to do, including the two books I need to finish this summer. But somehow that is different.   I like projects like that where there is a beginning, a middle and an end.

But right now, I am at the beginning.  The beginning of a few weeks of just resting up, visiting with friends, enjoying the beautiful scenery and finding peace as the waves lash to the shore.  Sounds pretty good doesn’t it?  I’ll let you know.

Have a wonderful July.

Building your business - the old-fashioned way

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A few weeks ago I had the pleasure of hearing Jian Ghomeshi read an extract from his new book 1982.  In it he was describing for the younger readers, how the old fashioned landline phone worked, cord and all, and how as a teenager, it was really hard to have a private conversation.  Sure took me back but hard to believe that a whole generation just wouldn’t know about our old phone system.

Just as it’s hard to believe how much we rely on email, text and social media to communicate with clients. But as one entrepreneur shared last week at the WEConnect Conference, sometimes you have to rethink how you do business.

It was a simple question from her mentor, that propelled Shantal into action, and as a result her business grew by 500 percent.

Got your attention?  I am sure, because we all want to grow and build our businesses, and 500 percent has a nice ring to it, doesn’t it?

So what was the question?  Her mentor asked her how many clients she’d met with face-to-face in the past year.  Her answer?   None.  And with that prod, she set about meeting up with her clients.

Seventy flights later, she’s proud to report that it worked.  Now she was quite strategic in her visits.  What she didn’t want was for clients to feel that a) she was desperate for business or that b) the purpose of the visit was to solicit more business (which of course it was really).

No, she positioned the visits as her way of keeping in touch; of learning more about the pressure points in their industry and how she wanted to build a stronger relationship with her client base.

Now one of her first hurdles was to get past the gatekeepers, and she would start by phoning and saying she just wanted thirty minutes of their CEO’s time.  Invariably it would be longer, but they all said yes.

Once the meeting was established, she determined a set of open-ended questions, and instructed herself to sit and listen, and not to take notes, as that would negate the atmosphere she wanted to create.  She would write it all down after the meeting so she could capture the information while it was fresh in her mind. 

What did she ask?  Questions about what was happening in their industry, how her company could help them, their wish lists and what they wished suppliers and service providers would do better.

Because it was not a “sales call” people opened up and seemed more willing to share their thoughts and experiences.

Suddenly she and her company were viewed more as advocates and thought leaders and she would willingly give some free advice where she could.  As a result of these meetings, Shantal’s company was approached at the outset of a project and they would  get in at the ground level.

This strategy to meet face to face with clients, changed her sales cycle and she now views this personal touch as the standard of care for her customers.  She’s found that it is all about finding and providing value to clients who have since become her company’s biggest advocates.

So… let me ask you the same question, how often in the past year have you met face-to-face with your clients or customers?  Yes, it takes time to do, and you may not have the budget for all the travelling, but as Shantal found, maybe it is time and money well-spent.

Fine Line - Lessons from News of the World

We were in the UK when the demise of the News of the World newspaper occurred. We even purchased the last issue which highlighted the stories they'd run in their long history as a newspaper. You know, much as I disapprove strongly of the hacking and the strategies they used to get a lead on a news breaking story, they actually had been responsible for exposing a fair number of crimes and scams over the years. It is too bad they crossed the line.

Because, it is a fine line between investigative journalism and intruding in people’s privacy, particularly at a low point in their lives when they’d tragically just lost someone dear to them. Now that is both criminal and inhumane.

It speaks to the overpowering ambition of some people/organizations where getting the story and the “supposed” kudos for being the first to reveal all, takes over from decent, human behaviour. I wonder if the journalists involved ever questioned themselves, or chose to ignore their gut feeling that what they were doing was wrong. To them, the means justified the end result.

In business we also face decisions about which path to take to realize our goals. My advice, listen to your gut. Don’t do something where someone will get hurt, because at the end of the day, the person most damaged will be yourself and your reputation, and that can be hard to repair.

Stretching the Truth

There are some business lessons to be learned from the two recent cases of people who stretched the truth on their use of the HOV lane.

First there was the pregnant woman who claimed that there were two passengers – herself and her baby. She was certainly sort of telling the truth, but it was a very generous interpretation of the rule. The second case was much more devious and the man was charged. What did he do? He had a blown-up, dressed doll in the car. To me this was a blatant attempt to beat the system. He just wanted to reach his destination faster.

But it didn’t really pan out the way he expected I am sure. When we try to take short cuts, stretch the truth or exaggerate about what we have achieved or can do, we run the risk of getting caught out and bringing discredit to our reputation. Honesty is the best policy.

In business, I’ve met people who oversell what their product can do, or what benefit they can bring to an organization. Plus you never know who knows who. I never forget reading a resume in which the person claimed to be the lead in a certain project. She wasn’t to know that I would be reading her resume but as the person who HAD been in charge of the project, I could quickly attest that this wasn’t true, which caused us all to question what else was false or a stretch of the truth.

The English language is a persuasive tool that can be used to mislead others. We hear what we want to hear, rather than the actual truth. Over the years I have been nominated numerous times for the Canadian Woman Entrepreneur of the Year award. When you say it quickly, it might sound as if I actually won it, but I never have. It is those sorts of interpretations which yes, can work in your favour but you have to be careful.

When you exaggerate about what you do, or give off a false air of self-confidence, it can come back to bite you. I’ve noticed that I will chatter on about my accomplishments when I am feeling insecure or feel the need to prove myself, but afterwards I regret it. I now really try to catch myself before I get caught up in that cycle of insecurity.

Having said that I am a big component of faking it until you make it – but it has to be done with honesty, not by totally misleading the other person.

Yup, honesty is the best policy. Be who you are, warts and all. People will respect you for your authenticity. Taking short cuts doesn’t always mean that you reach your destination faster. Sometimes it can derail your plans.

WE CAN DO IT - WITH A LITTLE HELP FROM OUR FRIENDS

Bringing a group of powerful, strong women together is always exciting. The fact that they all owned their business, were successful and leaders in their own right, made the meeting even more dynamic and you could feel the energy in the room.

On Thursday, the National Task Force on Women’s Business Growth held its fourth roundtable – this time in Toronto. Three roundtables had already taken place across Canada, and I suspect the conversations were similar.

While more and more women are starting their businesses, the growth of their ventures is slower to their male counterparts. Why is that? And more to the point, what can we do to change this situation? These were the topics under discussion at the roundtable.

We had sixty-four women in attendance, representing all types of businesses. Following a report on the latest research, a panel presentation from three successful entrepreneurs, the women were divided into groups to look at supplier diversity and procurement; access to capital; adoption of technology and training needs.

As the facilitators from each group reported back, you could see some common threads. First women needed to be more confident in their abilities to succeed and to actively seek out opportunities to grow their businesses, and it was identified that role models and mentors were needed who could show the way.

Another frequent observation was a lack of financial literacy which hindered growth. As a result, accessing capital became a scary prospect and one that women often chose not to pursue.

We actually had three groups of women from the IT sector which was gratifying to see as so often they are striving to get ahead in a male-dominated industry and they came up with all sorts of innovative strategies to keep us connected and supporting one another.

Different mechanisms and delivery options were considered in terms of training so as to fit into the busy schedule of women business owners and it was recognized that women business owners often seemed reluctant to invest in themselves.

And talking of time, we ran out of it. We’d been together for four hours and the meeting ended on the cusp of exploring solutions that could help and support women business owners. But this was just the beginning, and having the women all in one room to start the dialogue gave credibility to the need for change and the desire for it to happen.

Stay tuned.

STAY STATIC AT YOUR PERIL

I’ve just been watching a show about a bakery that needs to change - its products to meet the needs of their clients and the layout of the store so it becomes contemporary and attracts younger shoppers.

The owner is really set in her ways and despite the expert’s advice and a tour of successful bakery, is digging her heels in because she doesn’t want to change what she is doing. Actually she is not listening – to her customers or to the expert they’ve called in to save her bakery.

No one says change is easy but if we stay complacent or set in our ways, then the outcome is not likely to be positive. As Einstein says “insanity is doing the same thing over and over again and expecting different results.”

After doing a trial run with different breads, the owner has to acknowledge that there was lots of interest in the new, healthier types of bread. However, while she has agreed that the speciality breads might work, she is taking short cuts and using bread mixes instead of making the breads from scratch. From the expert’s point of view, she’s totally missed the point and her controlling, passive aggressive behaviour is dooming the move forward.

Her rationale for her resistance is that she has been running her business for over 36 years and done well, thank you very much. I was in awe at the expert’s tenacity in trying to get her to change her mind but in the end, the business owner turned down all the ideas and suggestions.

So how set in your ways are you? Are you open to change? What does it take to get you to change direction? A decline in revenue or customers; constant feedback emphasizing something you don’t want to hear? Well, ignore at your peril. Even the most successful business cannot rest on its laurels, part of staying successful is staying current and innovative.

Plus, don’t you get bored with the same old, same old? I do.

MORE PRODUCTIVE EMAILS

How many emails do you get a week? I don’t know about you, but if I am out of the office for just a day, I am faced with hundreds of emails from people, all expecting an instant reply from me.

At a recent conference, I had the opportunity to hear Elaine Stirling, author of The Corporate Storyteller: A writing manual and style guide for the brave new business leader who shared tips on more efficient use of emails. Too often she says, we waste people’s time by not being specific about what we want and by when, which results in several emails going to and fro until this information is nailed down. How true.

She also encourages people to set the stage for their email message, with a quick courteous sentence that allows you to check in with the person or helps them clarify who you are and where you met.

Being visual, I truly got her statement about white space and how a long, dense email is intimidating before you even read it and in fact may result on you not responding straight away. Introducing paragraphs or better still headings, makes it much easier for the reader to grasp what you want.

She suggests that the closing sentence should revert back to the personal and be friendly, helping to build the relationship between yourself and the recipient.

So often I write what I want and then it seems too stark and to-the-point, and so I go back and inject the email with more of a personal tone at the beginning and at the end. And it would seem I am on the right track.

Elaine recommends that when we send an email we take three steps :

1. Why I am writing this
2. What you need to know to take action or make a decision
3. What I need from you and when.


When we outline what we need, why we need it and by what time, there is no confusion and best of all, we save time – for everyone.

ENTERING THE DEN

Some call him a Shark, others a Dragon. But meeting Robert Herjavec of Dragons’ Den fame was less scary than you would think. He’s actually a likeable, down-to-earth, shrewd businessman who has worked hard to achieve his success.

Along with several other “media,” I had the opportunity to sit in on a media conference before he spoke at the Toronto Entrepreneur launch this weekend. What first struck me however was the length of his hair - it was longer than I thought. Overlapping on his collar, it gave him a younger look and he is a lot slimmer than he appears on television, but they say that the TV adds ten pounds.

He talked about the role Dragons Den has played in making entrepreneurship sexy. It is now considered cool to own your own business and at a recent talk at Wilfrid Laurier, he was encouraging the students to “become great at something you do and the money will follow.”

Being on the show he has seen many budding entrepreneurs and he encourages anyone thinking of pitching to the Dragons to do their homework, do the math. “When we ask you what you want the money for – don’t say marketing, “ he advises. “You are wanting us to invest in your business, be prepared for real world questions because if you can’t answer them, then you are in trouble.” he adds.

His parents who came to Canada with nothing and who could not speak English, are his inspiration. Because of the sacrifices they made for him, he was determined to be successful. In the early nineties, he was waiting on tables at a local restaurant and launching BRAK systems in his basement in between shifts.

Ironically, while the Dragons often seek a share of the business in return for their investment, Herjavec himself prefers to keep all the equity to himself. He wants to own his businesses 100 percent.

Herjavec sold his first business to AT & T for $100 million. At the time he was offered stock or cash. Unsure which way to go, he asked his accountant and other advisors, who recommended he take the stock. But that wasn’t sitting right with him, so he asked the one person he knew who would give him an honest answer – his father – who said take the cash. He took the cash but a few months later the stock value was on the rise and he started to question his decision, however not much later, the company folded. Had he taken the stock, he would have been left with nothing.

After a three-year hiatus, he started up the The Herjavec Group and he admitted that it hasn’t grown as quickly as he thought. “In some ways when you don’t have much money to invest, you stay laser-focused and less willing to take risks. Whereas this time I’ve thrown money at different things, and they haven’t all worked out. “

It was interesting to learn that no one within the company has a title on their business cards. From Herjavec’s perspective, all his staff have the same job – to keep the customer happy.

When asked about giving back, Herjavec started by explaining that culturally in Eastern Europe, you don’t give back. Having said that, he went onto say while he can’t help everyone, he’s chosen causes that have personal meaning to him. And family always comes first.

As Herjavec points out, we all have the same 24 hours in a day, it’s what we do with that time that counts. We have no one to blame but ourselves if we don’t use our time wisely.

Clearly Herjavec has made every second count.

Realistic Expectations

I am always advocating that we need to touch base with our customers, to find out what is happening with them and what we can do to improve our services.

And I do walk the talk. This week we sent out our annual survey to women who are part of the Company of Women community and slowly they are trickling back.

As I read through the feedback, it’s gratifying to learn that we are doing OK, but I find myself gravitating to the few negative ones. Why do we do that? The majority are super- positive, and people have some great ideas and suggestions that we will consider implementing, yet I still get drawn into the negativity of some people.

I find myself getting defensive – wanting to reply and explain how much different aspects of our programs cost and that we’re a small team. Or counter with my feedback on what we have done in the past.

It boils down to expectations. While we are there to support and connect you as much as we can, we can’t make your business a success, only you can do that.

I guess my lesson from all this is that when we ask for people’s opinions, that’s what we get and you have to be prepared to take the good, with the bad, and at least this time there was no ugly.

An attitude of gratitude

With having a social media intern, I have become much more aware of its impact and have been measuring just how well we are doing in this arena.

So I decided to check the stats on my blog. More people are reading it – thank you. There have been times when I’ve wondered if my blog through which I live out loud about what is happening in my life, is all in a cyber-space vacuum that no one sees.

But what I did find interesting was that my most popular blog was the one I wrote about having a bad day which could indicate several things.

1. People love it when someone else is having a bad time
2. It is much easier for us to focus on the negative rather than the positive
3. My readers could relate to what I was saying
4. All of the above

As someone who is the eternal optimist and one who prefers to focus on the positive, I’d like to think it was number 3. We all have bad days, bad weeks, bad years actually, and perhaps writing about it is cathartic. Having a good vent, helps alleviate some of the frustrations and tensions. And being authentic, it is good to show that all is not always well in the Day/Company of Women camp.

I had to re-read that particular blog to remind myself of why it was so bad. And you know what, in the scheme of things, particularly in light of what is happening in the world, having to cancel a meeting and struggling with computer issues is really not up there in the list of disasters.

All of which leads me to say, that we need to gain perspective, roll with the punches and not take ourselves so seriously.

Let’s face it, we all have bad days, but there is always tomorrow, which for thousands of people in Japan, is not the case. Let’s be grateful for what we have.

SIXTY GOING ON FORTY

I have had a wonderful week celebrating my birthday. I think as we get older we should recognize these milestones.

It started on Tuesday with my “I’m not sixty” birthday party when 20 girlfriends joined us for a girl-fest which was fun. Instead of gifts, I’d asked my friends to donate money towards a grants program I plan to start at Company of Women. Thanks to their generosity we raised $500.

Then Wednesday, THE actual day, I treated myself to some pampering at the spa, followed by lunch with a girlfriend and later dinner with my husband. Then Thursday saw my daughter’s birthday and yet another round of celebrations.

I think I am more troubled by her turning 32 than becoming sixty myself. It seems just yesterday that I was waddling, two weeks overdue, into the restaurant to celebrate my birthday. Boy did we get good service that night – they couldn’t wait to get us out of there for fear I would give birth right on the spot!

Where does the time go? We’ve had fun this week reflecting back on memories of the past. I have known some of my friends for over 30 years and we’ve been through a lot together – good and bad times – but I feel fortunate to have such long-standing friendships.

I even got a card from an old school friend in Scotland – now I’ve known her for 55 years - and I was touched she’d remembered my birthday after all these years. With the recent death of my dear friend Dianne I am reminded of how important our friendships are. They are our touchstones – with each other and ourselves.

Don’t let your business swallow up all your time and energy, because in the end it is our relationships that matter.

TEN TIPS ON MARKETING YOUR BUSINESS

Last week I was invited to serve on a panel to discuss marketing. At first I thought… what do I know on this topic? But as I started to reflect on the growth of Company of Women over the past eight years, I thought maybe I do know a thing or two. Here’s a summary of the information I shared.


1. Know and understand your target audience
A common mistake I find with those in start-up mode is that they don’t drill down enough to determine who is their target audience and as a result, they miss the sale. So often there is an attitude of “if I build it, they will come” well not necessarily.

Even when you have mastered who your ideal client is and how to reach them, it is not a time to get complacent. Marketing is ongoing and you have to be constantly checking in, changing things up to make sure you stay current.

2. Create a buzz.
Every time we start in a new community, we work hard to create a buzz and rely heavily on word of mouth referrals which is still the way we attract new women to the group. Like attracts like and women are especially good at spreading the word on a service or program they’ve found and like. Plus the price is right.

3. Have a website and keep it current. It has to be easy to navigate and written in simple language.

4. Use social media
Get involved with social media – it doesn’t take as much time as you think. If you are reading this, you will know that I have a blog. Company of Women is also on Twitter, LinkedIn and Facebook. If you want to reach younger people – this is the way to go.

5. Provide useful information – it’s not all about you
On our website we have over 300 articles on business and our magazine is a strong marketing tool. It gives credibility to our group and reflects the professional approach we take to working with women.

6. Stay in touch
Keep yourself front and centre with your customers. We send out a monthly e-zine which has useful information as well as a list of our events. Flyers are also sent out on a regular basis, but it is a fine line and bombarding people is one way to lose them fast. Using a program like Constant Contact helps.

7. Give back/volunteer
As the leader of your own company, you have an opportunity to lead by example. When you give back or volunteer in the community, you just never know what the ripple effect will be. For example, through one volunteer activity for example, I ended up receiving an award, which in turn led to paid speaking engagement in Turkey. It was not why I volunteered, but sure was a nice payback.

8. Be good at what you do – go the extra mile
When you act professionally, share your expertise and help someone else, again it can be paid forward. When one of our members was asked by a reporter who had helped her the most, she said Company of Women which led to a full-page coverage in the Toronto Star, coverage that we could never have afforded.

9. Build relationships
Keep in touch with key clients or influencers, not just to discuss business but to offer congratulations for example on a special award or the birth of a grandchild. Those personal touches keep you front and centre in their mind.

10. Ask for referrals
This may seem obvious, but our existing clients are our best sales force. Ask them to write a testimonial or referral you to a friend or colleague.

It is not recommended that you use one approach to market your business, your strategy has to be multi-faceted. Review and track the results so you can measure what is working best for you. Ask people how they found out about you, you might be surprised, and remember to thank the person who has referred you.

Farmer or Hunter?

Which are you? That was part of our discussion at the recent Company of Women meeting in Cambridge. Speaker, Carole Cameron, author of Splash, An Introvert’s guide to Being Seen, Heard and Remembered, was talking about the way introverts vs. extraverts network.

I was struck by the farmer vs. hunter analogy because in some ways it speaks to the way some of us network. For me a farmer is someone who sows the seeds, follows up and nurtures the relationship to bring it to fruition, while a hunter is someone in for the kill, who will “stalk” the prospective client after meeting them, to the point where there is only one winner, instead of a win-win situation.

It was an interesting discussion. As one member pointed out, the difference between introvert and extravert is that the latter will enter the room and say “here I am” while the introvert is very much “here you are.”

Carole pointed out that while extraverts are quite comfortable initiating, introverts prefer to respond. Social media has become a medium behind which the introvert can blossom but also hide. It is much easier to respond in this way compared to face-to-face. Extraverts on the one hand, prefer to communicate verbally, while introverts like to communicate in writing through articles, books and other publications.

I consider myself to be a “shy extravert” so I found it interesting that my networking preference was very much to “farm” and to build relationships one-by- one. All of which causes me to question whether I am really a closet introvert, or do we change as we get older?

What do you think?

Feel the Fear

Remember that book by Susan Jeffers, Feel the Fear and Do It Anyway? That’s how I feel about 2011.

I have decided in my infinite wisdom that this is going to be THE year of growth, and in order to achieve the goals I have set for us, I am going for broke in hiring the staff and experts to make that happen.

Scary stuff I can tell you. But deep down I know, that if we are going to grow and succeed, I have to take a risk and staff up so we can handle that growth. I’ve also farmed out some of the staff responsibilities to outside service providers, so that in the office we can concentrate on what has to be done and what we do best.

Well, we will either be super-successful or hunkering down at the end of 2011. Time will tell and as a gambling woman, I’ve decided it will be the former, as the other option just doesn’t figure in my plans.

But you have a part of play in this plan. Are you a member? Why not? Now is the time to become part of our dynamic community of women. So my advice - first join Company of Women – it is worth it, I promise, second make sure you participate. Like anything else, you only get out of it, what you put in. So if you don’t attend events, you can’t really expect people to use your product or services – they don’t know who you are.

As Jeffers reflects, “not only am I going to experience fear whenever I am on unfamiliar territory, but so is everyone else.”

We’re in this together.

PRESENCE OR PRESENTS… WHICH ARE YOU GIVING?

Are you ready? Just nine days to go. I am quite proud of myself this year – I have stuck to my commitment not to overdo it. It’s a promise I make to myself every year but this is probably the first time that I have managed not to get carried away with the gift giving. We all have way too much stuff and I didn’t want to add to it. Instead, with some friends for example, we are donating to the charity of our choice.

We’re also hosting a couple of big parties over the holiday season, and again, I am feeling pretty laid back about it all. With one party, I didn’t even ask for people to let me know if they were coming or not. It was actually an oversight on my part, but you know what, it doesn’t matter because the people who show up are the ones who are meant to be there and I will have enough food, I am sure. And if I don’t, well it’s the people I want to see, not how much they can consume in two hours.

Now this really is a new attitude for me. In the past, I would have been double-checking with people to see if they were coming, perusing my cookbooks to plan the menus and cooking for weeks in advance. Not this year. I plan to actually enjoy the parties, rather than being stuck in the kitchen, cooking up a storm.

Why the difference? After a couple of stressful months waiting for test results to learn that it’s nothing too serious, I’ve realized – again – what’s important in life – and it’s presence, not presents.

So my gift to myself is to lighten up, enjoy the moment and treasure those I love.

REAL LEADERSHIP

At the final ATHENA award presentation, my good friend, Diana Saulez, was honoured for all her hard work, commitment and leadership with ATHENA Oakville, and was presented with an ATHENA sculpture in recognition of her contribution. It was personally the highlight of the evening for me.

Now this was a complete surprise to Diana. She hadn’t even noticed that all her staff from Soleil Salon and Spa were in the audience as well as her son. They had been dodging in and out so she wouldn’t see them and give away the surprise. But you know what, I think even if Diana had seen them, she would never have imagined that they were there to celebrate her getting an award. She is so unassuming and modest, which is what makes her so special.

And this was evident in her acceptance speech. It truly was a surprise for her, so she gave an off-the-cuff, thank you speech. She was herself – real and humble. After a few tears, she started off emotionally saying she was truly grateful for waterproof mascara!

She then talked about how she got involved, her personal growth in leading ATHENA Oakville and how blessed she was to have surrounded herself with people who believed in her, gave her the courage to take risks, step out of her comfort zone and had the skills to help her achieve amazing success for ATHENA Oakville.

Now that is true leadership – humble, recognizing the contributions of others and sharing the spotlight.

Congratulations Diana.! You deserve all the kudos coming your way.

WOMEN RULE

“Forget China, India and the Internet, economic growth is driven by women” The Economist.

I love this quote. It was one shared by a speaker from Portugal at the recent TIAW Global Summit. I learned so much at this two-day event, including the following inspiring story.

It is hard enough here to get a loan for your business, but imagine what it is like in other countries, where women have no rights, no property and no access to money.

That’s how it used to be in India, but thanks to the efforts of Selima Ahmad
and women like her, that situation is changing. A successful business owner herself, she could see that women were not able to get ahead without the support and finances to build a business.

So she lobbied to have a Women’s Chamber of Commerce in Bangladesh. At first she was turned down, but she would not give up and found a loop-hole clause that meant that the government had to do something. They agreed to her request, provided she made it to the government buildings by a certain time to sign the documents. She lived 45 minutes from that location, and there was no way she could make their deadline.

Being a creative and determined woman, she decided to find alternative, fast transportation to get her there on time. So she called for an ambulance! You can just imagine the officials’ faces when she stepped out, pen in hand all ready to sign the necessary paperwork.

But she didn’t stop there, using the same lobby tactics and persistence, in 2006 she persuaded the banks to set aside $13 million to provide loans to women-owned businesses.

Oh that I wish she could do that here!

BUGS BE GONE

I knew early on this fall that this past week would be a marathon. And I wasn’t wrong.

Last week started with the early Small Business Breakfast on the Monday. Tuesday saw another early start with the Small Business Trade Show in Toronto where we had a busy booth, which was followed that evening with our Oakville dinner.

That alone would be enough excitement for the week, but no, we had the launch in Pickering on the Wednesday night and Thursday was spent interviewing for our social media intern. The week came to a welcome close with the launch of our breakfast meetings in Kitchener.

But what I hadn’t calculated or allowed for – was this stubborn cold that is infiltrating offices and homes across Canada, and all three of us in the office are at varying stages of battling the bug.

When you have school-age children, it goes with the territory that you catch some of the germs they generously bring home. So Vesna was the first to fall foul of the cold.

Travelling on a plane, left me a sitting target and it didn’t help that a man actually sneezed all over me. Clearly he’d never watched the commercials of sneezing and coughing into his arm. So fresh and relaxed from my holiday, I brought home some extra unwanted baggage – a doozy of a cold which seems to have a life of its own. It has been two weeks now and it’s showing no signs of going away.

And inevitably, Megan succumbed and she’s been off all week.

So it was a struggle this week to pull off all the events, be professional and welcoming, while all the time we just wanted to be at home, cozy in our PJs, sipping hot lemon.

But that’s what we do as women, mothers and wives, isn’t it. We carry on.

TRUST YOUR INTUITION

I have a toothache. It’s been niggling away at me for weeks, actually months. I know I need to do something about it, but I’ve been trying to ignore it, in the hope it will just go away. I also know that it is going to be expensive to fix, so I hang in there, delaying what in the end is the inevitable.

Why do we do that? It’s the same in business. So often we don’t listen to our intuition and keep trying to fix something that is broken – be it an employee that is not working out, a client who isn’t a good fit, a process that doesn’t really generate the results we need or on the personal front, hanging in with a marriage that is beyond repair.

Always the optimist, I try to see the best in everyone and every opportunity, but sometimes I likely need to remove my rose-coloured glasses and face reality. Not everyone comes to the table with the same perspective. Not everyone is motivated to make a deal a win-win situation for all involved and more to the point, we don’t have to “get into bed” with everyone, just because they make what sounds like an attractive offer.

Listen to your gut. Let it guide you and don’t be afraid to take that tough decision. Deal with it. Ask yourself what is the worst that can happen. Sometimes, it is not as bad as you think. And you end up feeling more confident because you’ve done what you knew deep down had to be done.

And I know… I will call the dentist this week. I promise.

READ THE SMALL PRINT

We’re always told to be careful about the small print. I remember hearing a story of how one company got people to sign up, and by just clicking on their site that you agreed to the terms and conditions, you’d actually agreed to sell your soul.

Clearly this company was making a point. We’re often all too quick to check that little box, without really reading it through.

Last week, I almost… almost, made a grave error. I’d agreed dates with the venue we’ve used for the past year for our breakfast meetings and they’d sent me the contracts to sign. I’d actually signed one when I suddenly looked at the figures. They didn’t make sense and when I got out my calculator and did the math, I found that they’d doubled the price!

They didn’t point this out. Maybe they thought I would just sign – and I nearly did or that I would be fine paying more than I am charging. Right. And there was also no negotiation once I confronted them on it, so guess what … we’re dining elsewhere.

But the moral of this story, is check the bottom line. Don’t always assume that people will alert you to changes. Read the small print, because we’d hate you to lose your soul.