That’s the
number of emails I found lurking in my in-box when I got back from vacation.
While the new CASL
requirement is a bit of an administrative nightmare in terms of capturing
people’s permission and opt-in to your mailing lists, I have enjoyed
responding, or more to the point, not responding (in other words choosing not
to opt-in) to the numerous mailing lists that I appear to be on.
Many of them I would
never, ever, have signed up for in the first place and you do wonder where
exactly a website devoted to having better ankles or one around chocolate
fountains got my email address? I guess
these spam tactics will be greatly reduced by the new legislation.
The timing is great too,
because the size of my inbox clearly indicates my urgent need to unsubscribe,
and I have been, with great energy and enthusiasm. It is very empowering to
take charge of your inbox.
And to friends and members
to whom I have also unsubscribed – nothing personal. While I am always interested in what you are
up to, I just don’t have the time to
read all the newsletters. I wish you
well, but I am in decluttering mode.
Everyone seems to have
been in panic-mode to clean up their database, and that is a good thing. But
actually you do have a two-year window in which to meet the new legal
requirements. So that’s what I am going
to do… take my time and do it properly.
2 comments:
You got it Anne, there are a few things that we as Canadian business owners Do have to do immediately (like make sure we are using double opt-ins with our email marketing and adding un-subscribe and physical address to all email signatures etc) but the spam we have received due to the anti-spam law is atrocious.
Keep calm, have a plan and give your subscribers a good reason to opt back in. Freebies galore in the coming months!!
Well said Anne!
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