Thursday, September 22, 2011

Another Four-Letter Word to Ban

Soon. As a child that seemed like a vague term given just to pacify you and make you believe that whatever you wanted would be happening…. well, soon. As an adult, it’s a cop-out. 

And in the six years since we bought the farm, that is what we’ve heard about high speed Internet. How does the ad go… Coming soon to a neighbourhood near you. Well high speed may have come to numerous neighbourhoods near us, but it ain’t here yet. 

Some of you may be wondering what the big deal is? Remember dial up? How s..l..o..w it was? After a couple of years of tying up the phone line and still not getting great service, we gave in and went to satellite. Now this is not an inexpensive option and while faster than dial-up, high-speed it is not. It is also very fickle – and very sensitive to the weather – so if we have had a storm, it has rained, or a bit of snow… forget it. 

Lately there has been a rumour that we are getting high-speed …soon. But I am somewhat cynical and it can’t come quick enough for me. 

Word of advice to advertisers – forget the word soon – be specific – you might get more buy-in then.

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