Just ask

This week we had two exciting panels of women sharing their business success stories. As they all shared the ups and downs of their business ventures, it struck me that men probably wouldn’t do this.

I mean if they can’t ask for directions, what makes us think they would bare their business souls to an audience of peers. Not likely. Yet there is something to be gained when you share your truths. For one, the audience appreciate and value more what you have to say when you are being honest and upfront. You seem more real and people are more likely to remember you and want to support you in the future.

But it is a fine line. We need to be selective on who we share the facts about our business. After all, if things are not going well, telling the world isn’t likely to make it any better, in fact it may speed up the demise of your business.

These are scary times for many businesses. Everyone is working hard to keep the financial wolves from the door. As women, we are good at asking for help and seeking advice from experts is a good idea. Reaching out and getting their input can help you turnaround a worrisome situation. Often an outsider looking in, can offer an objective perspective and solution.

One success strategy shared by all our panel members was that when they needed help, they went out and got it. As business owners we can’t expect to be good at everything, know your strengths and recruit others to cover off those other areas that test your patience. You may even be able to trade and barter services so it doesn’t cost you to obtain the help you need to build and grow a successful business.

If you always do what you’ve always done, you will always get what you’ve always got.”