In a recent editorial in the magazine Entrepreneur, Editor-in-Chief Amy Cooper, observed that in today’s economy, brilliance is the new bail out.
She is constantly asked about what is different about starting a business in this economy vs. a non-recession year? Her answer – nothing. As she rightly points out, it still takes a great idea, finances, a business plan, sweat equity and “a level of courage you can’t grasp until you’ve tried.”
However to succeed, she advises, you need to outdo yourself. Now is not time to be cautious, to hunker in and do the “same old, same old.” Now, she suggests is the time to be truly entrepreneurial, to take risks – OK, calculated risks – and as she says “to zig when everyone else is zagging.”
Food for thought.
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