Monday, May 04, 2009

Do you want to compete with the big guys?

On Monday I attended the Toronto launch of WEConnect Canada, a new organization to Canada, but WEConnect is well-established in the US, UK and India.

What is WEConnect? It is a non profit organization that provides the mechanism to certify women business owners so that they are eligible to compete for tenders issued by the large Fortune 500 companies. Many of the large corporations in the US, have diversity policies whereby they have to give a quota of contracts to women-owned businesses.

In Canada, WEConnect is working to establish a similar program and is actively recruiting companies such as IBM, BMO Financial Group, Accenture, Cisco and more. What does this mean to you?

Becoming certified opens doors for you and gives you the opportunity to compete with the big guys. One of the advantages of being a small business, is we're nimble, we're not bogged down in bureaucracy and rules which can be appealing to the large corporation that wants instant results.

One of the women whose company became certified through WEConnect just this month, has already received overtures from a large American corporation. This is exciting stuff and I encourage you to look closely at how you can get involved.

Check the website at

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