As the women sat and shared their stories of starting their
businesses, you could see the heads nod and a feeling of relief enfold the
group when they discovered that they were not alone with their fears and
frustrations.
Starting a business is not for the faint of heart. It takes courage and like any step into the
unknown, it can be a life filled with fear, doubt and uncertainty. It certainly does not suit someone who likes
routine, with no deviation along the way.
If you are bound and determined that your business will go
in a certain direction, rest assured it likely won’t. Living with ambiguity, especially at the
beginning is what it is all about.
You don’t know for sure which aspect of your business will
be your ticket to success, so to make sure you have all the bases covered,
often the newbie entrepreneur offers a range of programs, services or products,
in the hope that at least one will prove popular and take off.
One woman confessed that there were days when she got up,
she hadn’t a clue what she was going to do that day, or she would come to the
end of day and question exactly what she had achieved. Spinning your wheels was a common thread
among the group, along with partners who impatiently asked when the money was
going to start to come in.
That’s why belonging to a group made up of other women in
similar situations can be so encouraging, because no matter the type of
business, the issues and emotions are often the same, and learning that what
you are going through is normal and typical, makes the situation more bearable
and hopeful. It also can make you more
focused and goal-oriented when you are held accountable.
This was just the first session but I am confident in the
weeks ahead this group will bond more and really start to support one another
in their pursuit of their dream.
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