I have been
watching our gang of cows this year with interest. They tend to line up like dancers in a chorus
line to hang out, eat and whatever.
Except for one. When they’re in a
straight line, this cow chooses to lie down some distance from them. Or like today, the cows are all facing one
way. Except for our friend. Clearly an individualist.
And it strikes
me that this is what you have to do when you are in business. Stand out from the crowd. What do you do to make yourself memorable? What is your unique value proposition? Are you clear on what differentiates you from
your competitors?
To be honest I
used to struggle with that last one myself.
People would ask me what’s different about Company of Women, and I would
mumble something about the women we attract and the safe environment we’ve
created.
Today it’s way
more clear to me. Our goal is give women
the support, skills and self confidence to succeed in their business. Other groups may offer components of this,
but we’re the package deal.
When you think
that we offer over 100 live events a year, plus 30 webinars and our all- day
annual conference, our focus is clearly on education and giving women the
opportunity to learn and grow, both personally and professionally.
So what about
you? What makes you different? Once you’ve worked this out it is so much
easier to market yourself. You know what
you have to offer and hopefully a better understanding of who your target
audience is and how to best sell to them.
Like our cow
with personality, you stand out and get noticed.
