FED UP WITH MEETUP

As part of our marketing strategy last year we signed up for Meetup, through which you can post your events, attract people to join your group and hopefully attend your events.

Sounded like a plan. However it was a lot of work to post the events each month, (we offer 10-12), do the follow up ranking of the meetings and keep connected with those who joined our group.

We ended up with 39 members, none of whom attended any meetings. So while posting on this site was perhaps creating awareness, it wasn’t generating participants, and definitely not recruiting new members.

So I cancelled the listing, informed the members of our decision and encouraged them to come to an event to check us out.

You can therefore imagine my surprise when I get a copy of an email that Meetup has sent out advising the 39 members that we have discontinued the group, not found an organizer to take over and so they are opening it up to the “membership” for someone to apply to run the Company of Women group instead. People had 15 days to submit their application.

I don’t think so. As I said to the folks at Meet Up, “this is my company, my business and I have chosen not to do business with you..“ End of discussion. From my perspective, they have no right to approach complete strangers to see if they want to run a group that bares the name of my company and would have nothing to do with us.

What do you think?