Sunday, October 01, 2017

New look. New feel. New direction.

We did it.  Whew.  Nothing like a deadline to make you move and make it happen.  Yesterday our new website went live!

We started our rebranding discussions back in March.  After 15 years of operation, we decided that Company of Women needed a facelift.  As an adolescent, our views on what we needed to do had changed, and it was time for the organization to represent the new reality of doing business today.

Gone are the pinks and purples that represented our femininity.  We are women in business and we’re here to stay and to be taken seriously. We’ve gone with an edgier look – lime green and blue.  Our logo is no longer just our signature.  We are more than that and the symbol of the mountains reflects the journey we are on.  

Each mountain represents the three pillars of our organization – business development, leadership and personal development.   After working on the Good Enough book for three years, in which we explored why women don’t feel good enough about themselves, it became clear that without confidence, we can’t achieve what we wish for ourselves.   So in addition to focusing on business development, we also want you to have the tools and faith in yourself to be successful.

And talking of success – our new slogan is Success on your own terms.   No more comparing yourself to others. No more living someone else’s dream. No more striving for other people’s definition of success.  It is all about you and what you want out of life, and we’re behind you every step of the way.

The smaller triangle in the middle represents leadership.  It is smaller because not all of us are leaders, yet we wanted to foster women’s leadership because this is the way to the future; to changing the world we live in.

So there you are – a quick snapshot of our new look and programming focus.  Yesterday we launched the new website, so we start October afresh, moving forward.

It is a bit nerve wracking and a lot of work.  I’ve had to let go of my need for perfection, because while we have hopefully ironed out the kinks, there are bound to be some teething problems.  Please be patient.

I’ve always said you are never alone when you own.  Well that is so true.  None of this would have happened without the facilitation, input and creativity of other others. My thanks to my team for helping us pave this new future.  And a special thanks to my daughter Megan, who worked tirelessly to create the new website. 


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