I usually leave it pretty open as to what I am going to
write about in my weekly blog. I prefer
to be current, go with the flow and be open.
As I tossed around what I could write … it became clear that
the global focus of this week is one of trust.
Between what is happening down south and who to believe, and the recent
election in the UK – it seems to me that much of our challenge today is
building trust, keeping it and not betraying it.
Who do you believe is working in the best interests of your
country? Who do you think is putting the everyday person first, or does
everyone have their own agenda, one that does not include you? How do you know
what is true or what is all smoke and mirrors?
As a small business owner, there are some crucial lessons to
be learned from the global political arena.
First as you work with your clients and potential customers, it is vital
that you build their trust.
Because as is often said, people do business with people
that they like and trust. So how do you build that trust?
1.
You are authentic in your dealings with people.
2.
You listen.
3.
You provide what people say they need, not
necessarily what you want to provide. In other words, you focus on their
agenda, not your own.
4.
You deliver what you say you will deliver. On
time. On price.
5.
You are honest about what you can and can’t do.
6.
You care and show your client that you are
interested in them as people, not as part of your money train.
Bottom line – you drop your agenda because inevitably it
does become a win-win for all.
Another lesson - do not underestimate the power of young
people. As we saw in the UK, when you
listen, respect and involve millennials, they will support you. Ignore them at your own peril. They are our future. Pay attention.
We live in complicated times. Times when it becomes harder
to determine what is truth and what is not.
What we can do as individuals and as business owners is be true to
ourselves.
Because when we do that, we can sleep at night, knowing we
have done our best, we’ve stuck to our values and believe that at the end of
day, people will trust in what we say and do.
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