Thursday, April 13, 2017

Standing out

As the carousel revolved, I had a moment of panic, watching all the black suitcases going round and round.

I realized that because I was only in Ottawa for an overnight stay, I’d brought a different suitcase, one that was not labelled nor had any sign on it that would indicate its ownership.

Terrified that I would not identify my suitcase, I watched them all very closely.

Don’t worry, my case and I were happily reunited.  Part of my nervousness was that my “dress-up” clothes were in the suitcase and I had visions of myself talking at House of Commons in my jeans!

But there are some business lessons from this little story. 

1.     You have to stand out.  In a sea of black suitcases, mine looked just like everyone else’s.

Just like my luggage, if you don’t do something different to stand out, you run the risk of fading into the background.

2.     Let people know how to contact you.  If my luggage had gone missing or home with someone else, there was nothing on the suitcase to let the person know how to contact me. 

With your marketing materials, make sure it is clear how potential customers can connect with you.

3.     Protect your assets.  I quite easily could have had to make my presentation not dressed for the part. 

Don’t leave it to chance that a key element could go missing.  Have a plan B, so you are ready to face any eventuality.

What did I do?  I went off and purchased a luggage tag, tied a sock to the handle and so the journey home was less stressful.

Take the stress out of your business – plan ahead and make sure your unique offerings are evident to all.

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