LET'S PARTY

I recently attended the President’s Dinner – a homecoming alumni event at Sheridan College. It was a lovely evening and a great idea. I got to meet some interesting people and as a result felt a renewed investment in and connection to Sheridan.

Have you ever brought your customers together? Had them in the same room to meet, network and get to know one another? You know it might work well, and create a strong community of people who believe in what you do. It is also a way to thank them and show your appreciation for their business.

With the holiday season fast approaching, this could be the time to execute this strategy. If you do, let me know what happens. My guess, is it will strengthen your relationship with your customer base.