Thursday, May 10, 2007

Touching base

When did you last ask your customers what they wanted or needed?

So often we spend our time determining what we think our customers need, which of course somehow fits into what we have to offer. But is that good business? Does it work? And how long do you keep those people as clients if that is all they are to you – a pay cheque?

At our members only meeting this week, we actively sought feedback. You could feel the energy in the room as people discussed (and debated) the questions asked of them. It has been my experience that when you involve people, they feel more connected. When you ask their opinion, they feel valued and when you give them a voice, they clamber to be heard. People came up with some great ideas, many of which we hope to implement in the months ahead.

It’s good to touch base and check in with your clients. It keeps you honest and helps also clear up any miscommunication, so everyone is on the same page and expectations are realistic.

Why not contact one of your clients today – not to make a sale, just to chat. You might be surprised what you learn.

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