Friday, April 22, 2011

Day by Day

Well it is official. I have a book. I picked up copies from the publishers last week and already this week we’ve sold quite a few copies. It does feel strange to think that likely over the long weekend people will be reading about the ins and outs of my life.

I guess I knew that when I wrote it – but it is different now that moment is here. Will I hear back from them? Will they look me straight in the eye again or avoid me? Oh the pangs of self-doubt start to roll in. Why do we do that to ourselves? It also makes me feel vulnerable – not a role I like to play.

The funny thing is that no sooner had the book arrived than other writers approached me about the whole publishing process. Like I am the expert. I mean I am just a few weeks ahead of them, that’s all. But I did meet with some women this week and it strikes me that there is merit in us all getting together to share ideas, resources and support.

Writing a book and getting it published is just the first step. If you don’t do any marketing, it will just gather dust on your bookshelf or sit in your garage waiting for a good home.

Like any product you have to sell, you have to consider who is your target market and focus your energies on reaching them. That’s where I am lucky in a way. My book is aimed at women and is about running a small business while trying to have a life, which means that it will appeal, hopefully, to women in Company of Women and other small business owners.

A fellow author – oh that sounds so sweet – suggested that I post an entry on How this works is you type in page 99 of your book, and people give you feedback on whether they would buy it or not. Now she did warn me that it could be brutal and you certainly have to leave your ego at the door and don a suit of armour.

Only three people have reviewed the page, and so far one might buy it. One reviewer was a guy, so he just didn’t get it and with the other negative comment, I wanted to email her back to explain. I guess it makes you a bit defensive. But again, it does emphasize the need to be targeted in who want to reach.

So often when you write a book, you put so much of yourself into it, and when the book is actually your story – then even more so. For those of you reading Day by Day. Tales of business, life and everything in between I hope you get something out of the book. Even my kids learned something new about their mother ☺

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