I have been watching our gang of cows this year with interest. They tend to line up like dancers in a chorus line to hang out, eat and whatever. Except for one. When they’re in a straight line, this cow chooses to lie down some distance from them. Or like today, the cows are all facing one way. Except for our friend. Clearly an individualist.
And it strikes me that this is what you have to do when you are in business. Stand out from the crowd. What do you do to make yourself memorable? What is your unique value proposition? Are you clear on what differentiates you from your competitors?
To be honest I used to struggle with that last one myself. People would ask me what’s different about Company of Women, and I would mumble something about the women we attract and the safe environment we’ve created.
Today it’s way more clear to me. Our goal is give women the support, skills and self confidence to succeed in their business. Other groups may offer components of this, but we’re the package deal.
When you think that we offer over 100 live events a year, plus 30 webinars and our all- day annual conference, our focus is clearly on education and giving women the opportunity to learn and grow, both personally and professionally.
So what about you? What makes you different? Once you’ve worked this out it is so much easier to market yourself. You know what you have to offer and hopefully a better understanding of who your target audience is and how to best sell to them.
Like our cow with personality, you stand out and get noticed.