Sunday, August 16, 2015

Standing out from the crowd


I have been watching our gang of cows this year with interest.  They tend to line up like dancers in a chorus line to hang out, eat and whatever.  Except for one.  When they’re in a straight line, this cow chooses to lie down some distance from them.  Or like today, the cows are all facing one way.  Except for our friend.  Clearly an individualist.

And it strikes me that this is what you have to do when you are in business.  Stand out from the crowd.  What do you do to make yourself memorable?  What is your unique value proposition?  Are you clear on what differentiates you from your competitors?

To be honest I used to struggle with that last one myself.  People would ask me what’s different about Company of Women, and I would mumble something about the women we attract and the safe environment we’ve created.

Today it’s way more clear to me.  Our goal is give women the support, skills and self confidence to succeed in their business.  Other groups may offer components of this, but we’re the package deal.

When you think that we offer over 100 live events a year, plus 30 webinars and our all- day annual conference, our focus is clearly on education and giving women the opportunity to learn and grow, both personally and professionally.

So what about you?  What makes you different?  Once you’ve worked this out it is so much easier to market yourself.  You know what you have to offer and hopefully a better understanding of who your target audience is and how to best sell to them.

Like our cow with personality, you stand out and get noticed

1 comment:

Linda Sztanko said...

WOW! What a great Article.

I love that you now SEE what others are saying about Company of Women. It's so hard, when you are a giver, to take compliments, accept kindness, and believe how others see you. I know, It wasn't until recently that I finally saw myself they others saw me.. And THAT was because of Company of Women. It's still hard to embrace it without feeling that others will view this with conceit, but easier to believe.

Thanks Anne for always being the giver of compliments, kindness and support. I am so honoured to be part of company of women. The caliber of professionalism and support of members is humbling.

YOU ARE Company of Women and it is YOU have stands out in the crowd always making way for others to shine. What a difference you have made in the lives of so many.

Linda