That’s the number of emails I found lurking in my in-box when I got back from vacation.
While the new CASL requirement is a bit of an administrative nightmare in terms of capturing people’s permission and opt-in to your mailing lists, I have enjoyed responding, or more to the point, not responding (in other words choosing not to opt-in) to the numerous mailing lists that I appear to be on.
Many of them I would never, ever, have signed up for in the first place and you do wonder where exactly a website devoted to having better ankles or one around chocolate fountains got my email address? I guess these spam tactics will be greatly reduced by the new legislation.
The timing is great too, because the size of my inbox clearly indicates my urgent need to unsubscribe, and I have been, with great energy and enthusiasm. It is very empowering to take charge of your inbox.
And to friends and members to whom I have also unsubscribed – nothing personal. While I am always interested in what you are up to, I just don’t have the time to read all the newsletters. I wish you well, but I am in decluttering mode.
Everyone seems to have been in panic-mode to clean up their database, and that is a good thing. But actually you do have a two-year window in which to meet the new legal requirements. So that’s what I am going to do… take my time and do it properly.