When I was pregnant I remember focusing so much on getting through the childbirth, that I gave little thought to what happens after the delivery.
Likewise, I put all my energies into writing my book and getting the message right, that I paid little attention to how we were going to sell and market the book, once it was published.
In fact, in my book Day to Day – Tales of business, life and everything in between, I compare starting a business with motherhood. As in both instances you can go through such a wide range of emotions, from joy and excitement to out and out fear and self-doubt that you are not up for the role – be it as a parent or as an entrepreneur. Well I now want to add publishing a book to being similar to giving birth.
In fact, authoring a book is a whole new career and for us creative types, sales is not always our forte. Truth be told, it makes me downright uncomfortable. I can do a great job selling and marketing other people’s products, but my own – and my own book about myself to boot, it is just not happening very easily.
Silly really because I know I have an important message to share. It is almost as if I expect people to know this through osmosis and buy the book anyway. And I have heard from those who have bought it, that it is a good read, which is reassuring and good to know.
So trust me all you would-be authors, just like childbirth, writing the book is just the beginning. It’s a whole new world out there and I, for one, am taking toddler steps as I learn the ropes.