I am always advocating that we need to touch base with our customers, to find out what is happening with them and what we can do to improve our services.
And I do walk the talk. This week we sent out our annual survey to women who are part of the Company of Women community and slowly they are trickling back.
As I read through the feedback, it’s gratifying to learn that we are doing OK, but I find myself gravitating to the few negative ones. Why do we do that? The majority are super- positive, and people have some great ideas and suggestions that we will consider implementing, yet I still get drawn into the negativity of some people.
I find myself getting defensive – wanting to reply and explain how much different aspects of our programs cost and that we’re a small team. Or counter with my feedback on what we have done in the past.
It boils down to expectations. While we are there to support and connect you as much as we can, we can’t make your business a success, only you can do that.
I guess my lesson from all this is that when we ask for people’s opinions, that’s what we get and you have to be prepared to take the good, with the bad, and at least this time there was no ugly.