Is there part of your work that always seems to be a thorn in your side – sort of a necessary evil? That is how I feel about our print directory. I never forget the first one we did – it was like Murphy’s Law – what could go wrong, did. From losing the database to computer crashes to people getting sick, the 2004 directory finally appeared six months late and in 2005!
And here we are again. We’re about to publish the directory – this time using a new format – and already we’ve hit a snag. A pretty big one. Despite all the emails, the reminders and prompts, over 120 members have not got their information up on the website, which is where we take the data for the print directory.
So like the teacher chastising the tardy students, last night I emailed each and every one of them to give an extended deadline, with the warning that if they don’t get it in by then, they’re out of luck and we proceed without them.
I know we are all busy with far too much to do, myself included. Although I have to say, I work well to deadlines. My concern is that you can bet some of these people will be the first to complain that they didn’t get any business through us, when they haven’t done their bit to make it happen.
There, lecture over. The one good thing from the personal emails, is that members seem grateful that we’ve taken the time to contact them. Personally I call it customer service.