When you start something new, you never really know what you don’t know.
As novices to the publishing industry, Chris and I were excited to learn that there were a couple of magazine conferences being held in Toronto last week. Not knowing which was the best one to attend, we signed up for both – taking a few workshops at each.
And we learned a lot. I even picked up some of the jargon.
But I think the best lesson was realizing that whether we knew it or not, intuitively we’ve being doing all the right things. It’s kind of reassuring to discover you actually know more than you think, and that when you know your reader, you’re more than half way there.
So many of the presenters were encouraging the magazines to launch websites and hold events to support their publication. I guess we have done it the other way round – with our magazine being the latest addition to our menu of services.
The second thing I observed is that there is a dire need for training on how to present an interesting workshop. Most of the presenters really knew their stuff, but relied way too heavily on their power point – some even reading out loud what was on the screen before us! Boring. Clearly they had never heard about how adults learn. So all you trainers out there – take note – here’s a potential training gig.
Last but no means least, in being out of the office for three days, I discovered that Company of Women can run very well without me. Kudos to Meg and Leah.
So I guess the message is that we shouldn’t second-guess ourselves, we know more than we think, and we should trust our instincts.