I think the PR fairy must be watching over us… we’ve had quite a run lately. First there were photos in Snap Oakville, then at the weekend, an article in the National Post, and to cap it off, we were on the cover of the small business supplement in the Toronto Star today.
Exciting stuff – and judging from the phone calls, emails and new memberships – media coverage truly pays off – and the price is right … it’s free. As I sat on the train going into Toronto this morning, I watched people read their Star and had to resist the urge to go over and point out the article!
The flurry of emails from members has also been most gratifying, and for those of you who took the time – thank you. And to Marissa who kick-started all this and Mary who worked on the inside track – thank you.
It proves my point that when you give unconditionally, you gain so much.