Wednesday, February 06, 2008


Mompreneur. What does that make you think of?

Last night, along with several Company of Women members, we had the opportunity to screen the taping of the new Fortune Hunters TV Show on CBC. This particular episode focused on the growing trend of mothers at home who are starting their own business as a way to achieve work-life balance – hence the new term mompreneur.

After hearing Dianne Buckner talk about current trends in business, particularly women and business, and viewing the show, the audience made up of women from Company of Women and Women in a Home Office entered into an interesting discussion about the term, mompreneur.

While some loved it feeling it captured the dual roles, not everyone felt the same way. Others were opposed feeling it detracted for the business aspects of what the women were doing, making it sound like they were just “playing” at their business.

Certainly much depends on what the mompreneur is doing. To my mind, if they have launched a business building on an idea or need they have identified through their own experiences as a mom – then mompreneur may be appropriate. But if they’re offering say graphic design services from home, I suspect that nametag could have a detrimental affect on their business growth, as it conjures up pictures of a woman at the computer, with a babe attached at the hip.

In the show last night, they also highlighted some ideas that have been developed by mothers around the world which was fascinating. But as for the bottled Mom’s Spit, available in different flavours – somehow you can’t imagine it taking off – whether it’s been developed by an entrepreneur or a mompreneur.

Watch the show for yourself – see what you think. It airs February 16 at 6.30 ET and repeats on Sundays at 1.30pm and 4.30pm. ET on CBC Newsworld.

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